Upsells
Upsells is a cross-selling tool built into every event. After a buyer completes a purchase, a full-screen offer appears with a countdown timer — a personalized discount to buy tickets for another event, with all their data pre-filled. They just pick tickets and pay.
Why use Upsells?
- Cross-promote events — Buyers of Event A get exclusive offers for Event B
- Limited time — Each buyer has 24 hours to take the promo (you can change it in hours)
- High conversion timing — Offers appear right after purchase when buyers are most engaged
- Increase revenue — Turn single-event buyers into multi-event customers
How buyers experience it
- Buyer completes purchase for a source event
- 3 seconds later, a full-screen modal appears with a countdown timer
- Carousel of target events shows discount percentages
- Buyer clicks an event → redirected to checkout with their data already saved
- Just select tickets and pay — done in seconds
Two offer directions
- Carousel of offers shows target events with their discount percentages — buyers see a maximum of three cross-sell options per purchase
- Buyer clicks an event → redirected to checkout with data pre-filled
- Buyer only needs to select tickets and pay — all info is saved from previous purchase
Where to set up offers
You can configure upsell offers in two places:
- Create Event wizard — During event creation, an Ofertas step lets you promote a new event in your existing events, or reward buyers of this event with a discount on another. Takes less than a minute to configure and you never have to leave the wizard.
- Event detail tab — After an event is created, you can set up or update offers at any time from the event detail page.
Menu structure
You can configure offers in two complementary directions:
| Direction | What it means |
|---|---|
| Reward buyers of this event | After someone buys tickets for this event, they see a discount offer for other events |
| Promote this event in others | After someone buys tickets for other events, they see a discount offer for this event |
Both directions can be active simultaneously for the same event.
Where to configure
Option 1 — During event creation (wizard)
The Create Event wizard includes an optional "Boost cross-sells" step between tickets and publishing. You can configure one direction and set it up before the event goes live.
This step only appears if the Upsells module is enabled for your account.
Option 2 — From the event detail page
Open any event and navigate to the Offers tab. From here you can create, edit, activate/deactivate, and delete offers — for both directions — at any time.
Upsell email updates
Attendees who receive upsell emails in Spanish will see updated introductory copy with improved messaging. Additionally, the banner image in the email now links directly to the event checkout page, making it easier for attendees to complete a purchase in one click.
These changes are delivered automatically — no action is required on your part.
Permissions
Only Owners and Administrators can create and manage upsell offers.