Create your white-label website
Create your personalized website in minutes. Your brand, your domain, your complete visual identity.
What is a white-label website?
A white-label website is your own ticket selling page that carries your brand at all times. Unlike other platforms where your events appear on a generic marketplace, with Fanz:
- Your domain: Sell from
yourdomain.comor a Fanz subdomain - Your branding: Logo, colors, typography, all customized
- Your emails: Emails are sent from your corporate inbox
- Your tickets: The PDF design is 100% yours
- Your positioning: Appear on Google and AI search engines with your brand
A single user can own multiple websites, and each brand is explicitly assigned to one website (or can remain unassigned).
How site building works
Fanz has two website builders. Which one you see depends on when your site was created.
| New builder — My website | Classic builder | |
|---|---|---|
| How to tell | You see the My website hub with Customize and Change theme | You see separate tabs: Branding, Homepage, and Pages |
| How you edit | Everything in one full-screen theme editor | Each area has its own menu |
| Guide | Fanz Themes | Branding, Homepage, Custom pages |
New sites always use the new builder. The rest of this guide follows that path.
If you already have a classic site, keep using Branding / Homepage / Pages — those guides stay valid for you. The new builder is where new sites go, and it's the recommended experience.
Fanz Themes (new builder)
The primary way to design your white-label site is Fanz Themes — a Shopify-style system with a theme picker, live preview of your site, and a full-screen editor. Themes compile from your settings into complete pages, so results stay consistent.
With Fanz Themes you can:
- Browse and preview themes before applying one
- Customize pages, sections, header, and footer in one editor
- Create with AI a draft from your brand, then ask for edits in the editor chat
- Experiment safely — the previous theme stays saved when you switch; drafts preview before publish
For the full walkthrough, see the Fanz Themes guide.
Before you start
Have ready:
- Your website name — What you want to call your page
- Your brand logo — Ideally in PNG format with transparent background (recommended: 400px minimum width)
- Your brand colors — Hexadecimal code for primary and secondary colors
- Social media — Links to Instagram, Facebook, etc.
- Support email — Where your customers can contact you
Step 1: Create the site
Access the Website menu
Log in to the Fanz dashboard and look for the "Website" menu in the left sidebar.
Note: Owner and Administrator see this menu. A Custom role can also be granted Website.
Complete name and domain
When entering for the first time, the system will ask for two things:
Website name: Write your brand name. For example: "Municipal Theater" or "XYZ Productions".
Website address: Automatically generated as a Fanz subdomain:
- "Municipal Theater" →
municipal-theater.[fanz-subdomain] - Spaces become hyphens, all lowercase
The system automatically validates if the domain is available. If not, you can edit it manually.
Important: If you already have published events, all URLs will change to the new domain. Previous links will stop working.
Important: Creating a new website does not automatically reassign all your existing brands. Brand ↔ website association is managed per brand from Settings → Brand.
Step 2: Choose a style and create the site
After completing the name and domain, you move on to picking the visual style for your site. This step opens in a full-screen immersive layout — the rest of the dashboard fades away so you can focus entirely on browsing and previewing themes.
What you'll see
- A theme catalog on the side showing the available visual styles
- A large live preview that fills most of the screen, showing exactly how your site would look with the selected theme — not a static mockup, but a real navigable preview of the actual theme
- Desktop / mobile toggle to switch the preview between a full desktop view and a mobile view
- A back control (top left) to return to the name and domain step
- The "Create my site" button (bottom center) to confirm your choice and create the site
Choosing a theme
Browse the catalog and click any style to load its live preview. You can navigate through the preview just as a visitor would — scroll, browse different pages, and explore the full site experience before committing.
Tip: Use the desktop/mobile toggle to verify your chosen theme looks great on both screen sizes before confirming.
Once you're happy, click "Create my site". Your site is created with the chosen theme already installed and published — you have a complete, working site from the very first moment. You can switch themes anytime later (see Step 4).
Step 3: Configure general information
Before you start selling, complete your brand's basic information.
General information
Go to the "General information" section and complete:
| Field | What to enter | Example |
|---|---|---|
| Site name | Public name of your brand | "Municipal Theater" |
| Legal name | Company name (appears in footer and invoices) | "Municipal Theater Inc." |
| Slogan | Short phrase for your brand shown in the site header/hero. If you don't change it, the default text "the best events in the world" ("los mejores eventos del mundo") is displayed. | "Culture for everyone" |
| Incorporation year | Year founded | 2015 |
Want to change the "the best events in the world" / "los mejores eventos del mundo" text? That phrase is your site's default slogan (it is not event-detail text nor a page-builder block). To change it go to Website → General → General information, edit the Slogan field and click Save general information. The new text replaces the default on the site hero.
Contact information
In the "Contact information" section, add:
| Field | What it's for | Configure? |
|---|---|---|
| Support email | Shown when the chatbot can't resolve a query. Included in all automatic emails. | ✅ Important |
| Link in site footer | Optional | |
| Link in site footer | Optional | |
| YouTube | Link in site footer | Optional |
| TikTok | Link in site footer | Optional |
| X (Twitter) | Link in site footer | Optional |
| Link in site footer | Optional |
Important: The support email is essential. It's where your customers will write when they have problems. Make sure to check that inbox regularly. Social media links are optional and appear in the site footer.
Step 4: Customize your theme
Your site's visual appearance is managed with Fanz Themes. Themes compile your settings into a complete, consistent site design — no guesswork involved.
Switching themes
Go to Website → My website and click Change theme to open the picker. The currently active theme is clearly labeled on its card so you always know which one is live. To explore other options, click any theme card — an instant preview loads directly on top of your own site without navigating away. Browse as many themes and presets as you like; your published site stays unchanged until you confirm a switch.
When you select a new theme to apply, a confirmation dialog appears explaining that the new theme will replace the current published one. Your existing theme remains saved, so you can always return to it later.
Customize in the editor
After installing a theme, open the full-screen editor. From there you can:
- Apply presets and adjust the theme's colors, typography, and style
- Edit individual pages and their sections independently
- Configure the header, footer, and standard pages (event detail, checkout, legal)
Header and footer chrome colors: When you pick a palette color for the site header or footer chrome, Fanz resolves it to its exact hex value at the moment the page is compiled. This means the published site always displays the correct color, even if the theme palette is updated after you saved your selection.
Preview and publish
All changes are saved as a draft first. Use the preview to verify how everything looks before publishing. When you're ready, publish the theme to make it live on your white-label site.
For the full step-by-step guide to the Fanz Themes editor, preset options, per-page section editing, and the publish workflow, see the Fanz Themes guide.
Upload your logo and set brand colors
Whether you use the theme editor or the branding settings, make sure to configure:
- General logo ✅ — The most important one. Appears in the site header, emails, and wherever your brand is identified. Use PNG with transparent background, minimum 400px wide.
- Primary color ✅ — Buttons, links, highlighted elements
- Secondary color ✅ — Supporting elements, alternative backgrounds
Tip: You only need to set your brand's primary and secondary colors. Leave the rest with the theme's default values — they're designed to work well together.
Real-time preview
Everything you configure is immediately visible in the previewer. Use the desktop and mobile buttons to see how it looks on different devices before publishing.
Step 5: Customize your site in My website
Open Website → My website. From the hub:
- Change theme — browse the catalog (Teatro, Nocturno, Conferencia, Centro Cultural, Club Deportivo, Parque, Cine, Vervee, Electrónica, Underground) with a live preview of your own site, then confirm to apply. Create with AI builds a draft from your brand
- Customize — opens the full-screen editor: pages, sections, header, footer, theme settings, and the AI assistant
- Publish when you're ready — drafts stay private until you publish
Banner focal points
When you upload a desktop or mobile hero image in a section, you can set a focal point so the important part of the image (a face, a logo) stays visible when the site crops for different screen sizes. Set separate points for desktop and mobile if the compositions differ.
Site editor tips
- "Not visible" badge — sections with no data to show (e.g. reviews before you have feedback) appear muted in the tree and stay off the published site
- Countdown fallback — a blank countdown target uses the start date of your next upcoming event
- Page settings — renaming/adding pages validates against duplicate paths before you save
Full editor detail: Fanz Themes.
Step 6: Fine-tune statement sections (optional)
Statement-style sections support per-section typography and layout in the theme editor. Available across every theme in the catalog:
| Setting | Options | Effect |
|---|---|---|
| Text alignment | Left, Center, Right | Aligns headline and body |
| Content width | Narrow, Medium, Full | How wide the text block stretches |
Open the section in Customize, adjust the controls, and watch the live preview update.
Step 7: Configure basic SEO
SEO determines how your site appears on Google and when sharing links on social media.
Access SEO
Go to Website → SEO.
Minimum recommended configuration
| Field | What to enter | Example |
|---|---|---|
| Site title | Name + short description (max 60 characters) | "Municipal Theater - Tickets and Schedule" |
| Description | What your site offers (max 160 characters) | "Buy tickets for theater and cultural events. Secure online sales." |
| Favicon | Small icon of your brand (32x32px minimum). Appears in the browser tab (Chrome, Safari, etc.) | Your simplified logo |
| Preview image | Image that appears when sharing on social media (1200x630px) | Your logo or representative image |
Why does it matter? When someone shares your link on WhatsApp or Facebook, this configuration determines what image and text appears. Good SEO also helps you rank better on Google.
How page structure changes work on published sites
When your site is already published, changes to its page structure — creating, renaming, linking, or deleting pages — are staged and do not go live immediately.
As soon as you make any page structure change, the Save button becomes active, signalling that you have pending unsaved changes. Nothing is published until you click Save.
This gives you time to make multiple page changes at once and review them before your visitors see anything different.
Note: This staged behavior applies to page structure (the site's navigation and page list). Content changes within an existing page may have their own save flow.
Checklist before selling
Before publishing your first event, verify you have:
- Logo uploaded in good quality
- Brand colors applied (at least primary and secondary)
- Support email configured
- Social media added
- Theme installed and published
- Homepage banner with attractive image
- Basic SEO configured (title, description, favicon)
Short on time? You can start selling with minimum configuration (logo, colors, and a theme installed) and customize the rest later. Your site will work the same, it'll just look more generic.
Advanced configuration (optional)
Once you're selling, you can explore these additional options:
| Feature | What it's for | |
|---|---|---|
| Fanz Themes | Full theme editor (new builder) | See guide → |
| General settings | Custom domain, corporate email, terms and policies | See guide → |
| Website analytics | Visitor analytics, traffic sources, devices | See guide → |
| Ticket designs | Customize your ticket PDF with your brand | See guide → |
| Social proof | Purchase notifications, view counters, bestseller labels | See guide → |
| Website FAQs | Global FAQs that train the chatbot | See guide → |
| Advanced SEO | Search engine optimization and social media preview | See guide → |
Already on the classic builder?
If you see Branding, Homepage, and Pages instead of My website, use these guides:
| Feature | Guide |
|---|---|
| Branding | Site branding |
| Homepage | Homepage |
| Custom pages | Custom pages |
Yes, as long as you don't have a verified custom domain, you can edit the subdomain at any time from settings. Keep in mind that all your event links will change.
If you had events published before creating the website, their URLs will change to the new domain. Previous links (with the old Fanz domain) will stop working. Update any links you've shared on social media or advertising.
Yes, in the "Custom domain" section you can connect your own domain. You just need to add some CNAME records in your domain provider.
The white-label website is included in Fanz at no additional cost. You only pay sales commissions as usual.
No. Everything is configured from the Fanz dashboard with visual tools. You don't need to know how to code or design. If you want to connect a custom domain, you just need to copy and paste some DNS records.
With basic configuration (name, logo, colors, and a theme installed), you can have your site ready in less than 10 minutes. Full customization (SEO, additional pages, emails) can take between 30 minutes and 1 hour.
Yes, you can apply a different theme at any time from My website → Change theme. A confirmation dialog will remind you that the new theme replaces the current published one, while your old theme remains saved with its settings in case you want to go back.
It means that section currently has no data to display and won't appear on your published site. For example, a sponsors section with no sponsors added yet. You can either add content to that section or leave it — it won't show up for visitors either way.
The countdown section will automatically use the start date of your next upcoming event. You don't need to set it manually — it updates as your events change.
Yes. Text alignment (left, center, right) and content width controls are available on statement sections across every theme in the catalog.
Yes, all themes are optimized for mobile. Use the desktop/mobile toggle in the theme preview during setup — or the mobile preview in the theme editor later — to verify how it looks before publishing.
Yes. The live preview in the style selection step is fully navigable — you can scroll and browse through the entire theme just as a visitor would, before you commit to it.