Create your white-label website
Create your personalized website in minutes. Your brand, your domain, your complete visual identity.
What is a white-label website?
A white-label website is your own ticket selling page that carries your brand at all times. Unlike other platforms where your events appear on a generic marketplace, with Fanz:
- Your domain: Sell from
yourdomain.comor a Fanz subdomain - Your branding: Logo, colors, typography, all customized
- Your emails: Emails are sent from your corporate inbox
- Your tickets: The PDF design is 100% yours
- Your positioning: Appear on Google and AI search engines with your brand
A single user can own multiple websites, and each brand is explicitly assigned to one website (or can remain unassigned).
Before you start
Have ready:
- Your website name — What you want to call your page
- Your brand logo — Ideally in PNG format with transparent background (recommended: 400px minimum width)
- Your brand colors — Hexadecimal code for primary and secondary colors
- Social media — Links to Instagram, Facebook, etc.
- Support email — Where your customers can contact you
Step 1: Create the site
Access the Website menu
Log in to the Fanz dashboard and look for the "Website" menu in the left sidebar.
Note: This menu is only visible to the brand owner. Team members with other roles cannot access this configuration.
Complete name and domain
When entering for the first time, the system will ask for two things:
Website name: Write your brand name. For example: "Municipal Theater" or "XYZ Productions".
Website address: Automatically generated as a Fanz subdomain:
- "Municipal Theater" →
municipal-theater.[fanz-subdomain] - Spaces become hyphens, all lowercase
The system automatically validates if the domain is available. If not, you can edit it manually.
Important: If you already have published events, all URLs will change to the new domain. Previous links will stop working.
Create the site
Once the domain is available (green indicator), click "Create site".
Done! You'll be redirected to general settings.
Important: Creating a new website does not automatically reassign all your existing brands. Brand ↔ website association is managed per brand from Settings → Brand.
Step 2: Configure general information
Before you start selling, complete your brand's basic information.
General information
Go to the "General information" section and complete:
| Field | What to enter | Example |
|---|---|---|
| Site name | Public name of your brand | "Municipal Theater" |
| Legal name | Company name (appears in footer and invoices) | "Municipal Theater Inc." |
| Slogan | Short phrase for your brand (optional) | "Culture for everyone" |
| Incorporation year | Year founded | 2015 |
Contact information
In the "Contact information" section, add:
| Field | What it's for | Configure? |
|---|---|---|
| Support email | Shown when the chatbot can't resolve a query. Included in all automatic emails. | ✅ Important |
| Link in site footer | Optional | |
| Link in site footer | Optional | |
| YouTube | Link in site footer | Optional |
| TikTok | Link in site footer | Optional |
| X (Twitter) | Link in site footer | Optional |
| Link in site footer | Optional |
Important: The support email is essential. It's where your customers will write when they have problems. Make sure to check that inbox regularly. Social media links are optional and appear in the site footer.
Step 3: Choose a branding theme
Branding defines the visual appearance of your site. Fanz offers pre-designed templates that allow you to have a professional site in seconds.
Access branding
Go to Website → Branding and select the "Templates" menu.
Choose a template
Fanz offers 6 templates with different visual styles:
- Some are more minimalist
- Others have more decorative elements
- They vary in element arrangement
Select the one you like best and it will automatically apply to your site. Choosing a template is the quickest way to have a well-designed site without configuring anything else. You can change it anytime.
Customize colors
Once you've chosen a template, customize colors to match your brand:
| Color | Use | Configure? |
|---|---|---|
| Primary | Buttons, links, highlighted elements | ✅ Recommended |
| Secondary | Support elements, alternative backgrounds | ✅ Recommended |
| Background | Page background color | Optional |
| Text | Main text color | Optional |
Tip: You only need to configure your brand's primary and secondary colors. Leave the rest (background, text, borders, etc.) with the template's default values — they're designed to work well together. Only modify them if you know about design and want something very specific.
Upload your logo
In the logos section:
- General logo ✅ — The most important one. Appears in the site header, emails, and wherever your brand is identified. Use PNG with transparent background, minimum 400px wide.
- Apple Wallet logo (optional) — Only needed if you use memberships that appear in Apple Wallet. You can configure it later.
Real-time preview
Everything you configure is immediately visible in the previewer on the right. Use the desktop and mobile buttons to see how it looks on different devices.
Step 4: Configure the homepage
The homepage is your visitors' first impression. Customize it to represent your brand.
Configure the banner
Go to Website → Homepage and select the "Banner" menu.
The banner is the first thing your visitors see:
| Option | Description |
|---|---|
| Layout | Choose from 6 text arrangement options |
| Type | Static (one image) or carousel (multiple rotating images) |
| Heading | Large title over the banner (optional) |
| Subheading | Smaller supporting text (optional) |
About the banner image:
- The recommended size depends on the layout you choose — you'll see it specified in the image drop area
- Weight: Less than 1MB for fast loading
- Content: Something representative of your brand or main event
Configure event layout
Define how events are displayed on your homepage:
| Option | Available values | Recommended |
|---|---|---|
| Columns | 1 to 6 columns | 3 columns |
| Aspect ratio | 1:1, 2:1, 3:1 | 2:1 |
Tip: The combination of 3 columns with 2:1 aspect ratio works well for most sites.
Additional options
| Option | When to enable |
|---|---|
| Calendar | If you have many events with varied dates |
| Logo carousel | If you have sponsors or partners to show |
Step 5: Configure basic SEO
SEO determines how your site appears on Google and when sharing links on social media.
Access SEO
Go to Website → SEO.
Minimum recommended configuration
| Field | What to enter | Example |
|---|---|---|
| Site title | Name + short description (max 60 characters) | "Municipal Theater - Tickets and Schedule" |
| Description | What your site offers (max 160 characters) | "Buy tickets for theater and cultural events. Secure online sales." |
| Favicon | Small icon of your brand (32x32px minimum). Appears in the browser tab (Chrome, Safari, etc.) | Your simplified logo |
| Preview image | Image that appears when sharing on social media (1200x630px) | Your logo or representative image |
Why does it matter? When someone shares your link on WhatsApp or Facebook, this configuration determines what image and text appears. Good SEO also helps you rank better on Google.
Checklist before selling
Before publishing your first event, verify you have:
- Logo uploaded in good quality
- Brand colors applied (at least primary and secondary)
- Support email configured
- Social media added
- Homepage banner with attractive image
- Basic SEO configured (title, description, favicon)
Short on time? You can start selling with minimum configuration (logo and colors) and customize the rest later. Your site will work the same, it'll just look more generic.
Advanced configuration (optional)
Once you're selling, you can explore these additional options. Click on each one to see the full guide:
| Feature | What it's for | |
|---|---|---|
| General settings | Custom domain, corporate email, terms and policies | See guide → |
| Website analytics | Visitor analytics, traffic sources, devices | See guide → |
| Ticket designs | Customize your ticket PDF with your brand | See guide → |
| Social proof | Purchase notifications, view counters, bestseller labels | See guide → |
| Website FAQs | Global FAQs that train the chatbot | See guide → |
| Advanced SEO | Search engine optimization and social media preview | See guide → |
| Full branding | All visual customization options | See guide → |
| Homepage | Detailed homepage configuration | See guide → |
| Custom pages | Create "About us", "Contact" pages, etc. | See guide → |
Yes, as long as you don't have a verified custom domain, you can edit the subdomain at any time from settings. Keep in mind that all your event links will change.
If you had events published before creating the website, their URLs will change to the new domain. Previous links (with the old Fanz domain) will stop working. Update any links you've shared on social media or advertising.
Yes, in the "Custom domain" section you can connect your own domain. You just need to add some CNAME records in your domain provider.
The white-label website is included in Fanz at no additional cost. You only pay sales commissions as usual.
No. Everything is configured from the Fanz dashboard with visual tools. You don't need to know how to code or design. If you want to connect a custom domain, you just need to copy and paste some DNS records.
With basic configuration (name, logo, colors), you can have your site ready in less than 10 minutes. Full customization (SEO, additional pages, emails) can take between 30 minutes and 1 hour.
Yes, you can change templates at any time. Your content (events, pages) automatically adapts to the new template.
Yes, all templates are optimized for mobile. Use the mobile preview in the editor to verify how it looks before publishing.