Create event

Creating an event in Fanz is a guided step-by-step process that takes approximately 5-10 minutes. The system guides you through each section so you don't forget anything.

Before you begin

Have ready:

• Event information – Title, description, date and time
• Location – Event address
• Images – Main banner and additional photos (recommended: 1920x1080px)
• Tickets – Name, price, and quantity of each ticket type
• Contact information – Email, phone, social media (optional)

Step 1: Access the event creator

Click the "+ Create event" button in the top right corner.

Step 2: Basic event information

Event image

Upload the main banner for your event. You can drag and drop the file or browse your computer. The ideal size is 1000x500px (2:1 ratio). This image will appear on the event page, in listings, and when the link is shared on social media.

Event title

Write the name of your event. This will be visible everywhere: website, tickets, emails, etc.

Example: "Live Jazz Concert" or "Theater Play: The Great Gatsby"

Event description

Write an attractive description for your event. You can use the "Improve with AI" button so the system helps you optimize the text with better formatting and structure.

Tips for a good description:

• Be clear about what the event is
• Mention artists, speakers, or main attractions
• Include schedules and duration
• Add important information (minimum age, dress code, etc.)

Categories (optional)

You can assign a category to your event to organize and segment your content on your white-label site. For example: "Theater", "Music", "Conferences", "Parties".

If you don't have categories created, click "+ Create category" to add a new one. Buyers will be able to filter events by category on your website.

Location

Here you define where the event will take place.

1. Click on "Create new location"
2. Write a private reference name – Only you see this (example: "Monumental Stadium")
3. Write the Google address – Complete address for Google Maps to work
4. Write the public name – This is what your buyers will see (can be shorter)

Why are there two names?

The private name is for your internal organization. The public name is cleaner to show your customers. For example:

• Private: "Municipal Theater Juan B. Justo - Main Hall"
• Public: "Municipal Theater"

Save locations: Once you create a location, it's saved and you can reuse it in future events.

Can I set a secret location? Yes, you can hide the address until after purchase.

Step 3: Dates and times

You have three options:

Option 1: Single-date event

If your event happens only once, select:

• Start date
• Start time
• Door opening (time when doors open)
• End date
• End time
• Show name (usually left as default but some differentiate with "Day 1" or similar)

Multi-day events (duration)

If your event spans multiple consecutive days (like a 2-day workshop or 3-day festival where one ticket covers all days), you can configure the event duration:

1. Set the start date and end date to cover the full span
2. One ticket will give access to all days

This is different from multi-date events where each date is a separate show requiring its own ticket.

Option 2: Event with specific dates

If your event has several shows but not enough to use the automatic generator, you can add them manually one by one. Ideal for:

• Museums or galleries with special functions on specific days
• Independent cinemas with 3-5 screenings of a movie
• Micro-theaters with some shows at different times
• Tours or guided visits with specific dates of the month

Click "Add date" for each date you need. For example:

• Friday 3/15 at 6:00 PM
• Friday 3/15 at 8:30 PM
• Saturday 3/16 at 4:00 PM
• Saturday 3/16 at 6:00 PM
• Sunday 3/17 at 5:00 PM

If you have more than 10-15 shows, we recommend using Option 3 with the date generator that creates them automatically with patterns.

Option 3: Date generator

If your event has multiple shows (like a theater play that runs several days), select "This event has many dates".

In the next step you can use the date generator to create shows automatically. Configure:

• Date range — Start and end dates for generation
• Event duration — Length of each show (e.g. 1h 30min)
• Doors open before start — How many minutes before the start time doors open (0 = same as start, or e.g. 10, 15, 30, 60 minutes before)
• Schedules — Which days of the week and what times (e.g. every Friday and Saturday at 8:00 PM)

Examples: every Friday and Saturday for a month, Monday to Friday at 8:00 PM, or specific functions on specific dates.

The generator form resets when you close the modal (after generating or canceling), so each time you open it you start with a clean form.

Step 4: Contact information (optional)

Add information so your buyers can contact you:

• Contact email
• Phone (with WhatsApp if applicable)
• Instagram, Facebook, Twitter, TikTok
• External website

This information will appear on the event page for inquiries.

Step 5: Event multimedia

Additional images (optional)

You can add up to 10 additional images that will appear in a carousel on the event page.

YouTube video (optional)

If you have a promotional video on YouTube, paste the URL and it will appear on the event page.

Step 6: Advanced settings

Include service fee in ticket price

This setting defines how the price is displayed:

• Enabled: The final price includes everything (cleaner for the buyer)
• Disabled: Shows "Price + Service fee" (more transparent)

Example with $10,000 ticket and 15% service fee:

• Enabled: "$11,500" (all together)
• Disabled: "$10,000 + $1,500 service fee"

Block purchases of multiple ticket types

Only allows users to buy one ticket type at a time. Users can still buy multiple quantities of the same ticket type.

Referral program

Enable this option to allow attendees to refer friends and earn rewards. The program will activate with default rewards. If you want to customize the rewards, leave this disabled and launch the referral program after creating the event.

Buyer data

Define what information you'll request:

• Always required: Email, first name, last name
• Optional toggles: Phone and Date of birth
• ID/Document field:
  • If your brand has Fanz collects or automatic billing enabled, ID stays enabled and can't be turned off
  • If your brand does not use Fanz collects and does not have automatic billing, ID can be turned on/off

Request buyer information per ticket: If enabled, each assistant is asked for the same buyer fields you enabled in checkout configuration (for example: name, last name, phone, ID/document, etc.). Useful for conferences, usually not recommended for parties.

Custom questions (optional)

You can add additional questions like Google Forms:

• Short answer
• Long answer
• Multiple choice (single selection)
• Multiple choice (multiple selections)

Example: "Do you have any dietary restrictions?" or "How did you hear about the event?"

Ordering questions and options:

You can control the exact order in which questions appear to buyers and the order of answer options within each question:

• Drag and drop questions: Click and hold the drag handle icon (☰) next to each question number to reorder questions vertically
• Drag and drop answer options: For multiple choice questions, click and hold the drag handle next to each option to reorder them
• Questions and options will appear to buyers in the order you set

The drag handles are always visible to make reordering clear and intuitive.

Step 7: Optional sections

You can add these extra sections to your event:

Agenda

Perfect for conferences, congresses, or events with multiple activities. You can add:

• Schedule of each activity
• Speakers with photo and LinkedIn link
• Description of each block

Frequently asked questions

Add questions and answers that will appear on the event page. Example:

• "Is there parking?" → "Yes, free parking on the premises"
• "Can I bring children?" → "Yes, the event is suitable for all ages"

Custom sections

To display sponsors, speakers, or any additional content with images and text.

Step 8: Create tickets

Now comes the most important part: creating the ticket types.

Click "Continue" and you'll reach the ticket creator.

Ticket information

• Name – Example: "General Admission", "VIP", "Orchestra"
• Description (optional) – Details of what's included
• Quantity – How many tickets are available
• Ticket price – The base value
• Service fee – Your additional commission/profit

Important: The final price is the sum of both. You can distribute the amount as you prefer.

Practical example:

• Ticket price: $10,000
• Service fee: $1,500
• Total the buyer pays: $11,500

Mercado Pago and Fanz commissions are calculated on this total.

Multiple rates

If you want different prices for the same ticket, use rates:

General Admission → Child ($5,000), Adult ($10,000), Senior ($7,000)

All share the same capacity but have different prices.

Advanced ticket settings

• Visibility – Hide the ticket temporarily
• Box office sale – Allow box office staff to sell it
• Purchase limit – Minimum and maximum tickets per order
• Sale scheduling – Define a specific time window when this ticket is available for purchase

Step 9: Preview and publish

Before publishing, you can assign team members to the event.

Then, preview how the event will look:

• Desktop view
• Mobile view
• With your branding (if you've already set up white label)

If everything looks good, you have two options:

• Publish – The event becomes visible immediately
• Publish as hidden – The event exists but doesn't appear on your site (useful for finishing configurations)

Done! Your event is created

Once published, your event has:

• Public URL – To share on social media
• Sales page – Where people buy tickets
• Management panel – Where you see sales, validations, and reports

Frequently asked questions