Introduction to seating maps
Numbered seating maps let you sell tickets where buyers choose exactly where to sit. Instead of general admission, each person selects their specific seat, table, or section from an interactive map.
When to use a seating map?
There are two main reasons to use maps:
1. Events with specific locations
When each ticket has a unique assigned spot that the buyer needs to know:
- Theaters — Seat Row A, Seat 15
- Stadiums with numbered seats — Section 108, Row 5, Seat 23
- Dinners with assigned tables — Table 7, Place 3
- Concerts with numbered orchestra — Buyer chooses their exact seat
In these cases, the map is necessary because the buyer has to select their specific location. A generic ticket isn't enough.
2. Improve the purchase experience
Even when you could sell regular tickets (VIP, General, Standing), the map helps buyers visually understand what they're purchasing:
- Concerts with zones — See where the stage is and how close each section is
- Restaurants — Choose a table near the window, bar, or quiet area
- Stadiums — Understand from what angle they'll watch the game
- Conferences — See which rows are closest to the presenter
Example: At a concert with VIP, Orchestra, and Standing, you could create 3 tickets and be done. But if you show the map with the stage, buyers decide better:
- "I want to be close" → Chooses VIP
- "I prefer to see everything from above" → Chooses Balcony
- "I don't mind being far" → Chooses Standing
When do you NOT need a map?
If location doesn't affect the experience (everyone sees the same thing, there's no focal point, no assigned seating), you probably don't need a map. A general admission ticket is enough.
What can you create in a map?
Sellable elements
These are the places buyers can select and purchase:
| Element | Description | Example |
|---|---|---|
| Seat rows | Lines of numbered seats | Theater, cinema, bleachers |
| Round tables | Circular tables with chairs around | Galas, weddings |
| Rectangular tables | Tables with chairs on sides | Restaurants, conferences |
| Areas | Zones with defined capacity (no specific seat) | Standing room, general section |
Decorative elements
These make the map clearer and more professional, but aren't sold:
- Shapes — Rectangles, circles, and polygons to delimit zones
- Lines — To mark aisles or divisions
- Text — Labels like "Stage", "Entrance", section names
- Icons — Bathrooms, stage, entrance, bar, food, stairs, emergency exit
How does the process work?
The flow has three steps:
1. Create the map → 2. Assign it to a location → 3. Create the event
Step 1: Create the map
You use the map builder to design your venue: add rows, tables, areas, and decorative elements. Define how many places each element has and what they're called (Row A, Table 1, VIP Section, etc.).
Step 2: Assign to a location
When you create a location for your event, you can associate a map with it. This connects the map design to the physical venue.
Step 3: Create the event
When using that location in an event, tickets are automatically generated based on the map. Buyers see the interactive map and choose their spots.
Accessing seating maps
Go to Seating maps in the main sidebar menu.
If you don't have any maps yet, you'll see a button to create your first map. If you already have some, you'll see a table with all your maps where you can:
- Edit — Modify the map design
- Duplicate — Create a copy (useful for variations of the same venue)
- Delete — Remove maps you no longer need
Buyer experience
When someone wants to buy tickets for an event with a numbered map:
- They click "Buy"
- They see your venue's interactive map
- They zoom and explore available zones
- They select the seats/tables they want
- They see the total price and confirm
- They continue to normal checkout
It's visual and intuitive. Already sold places appear as unavailable, and each zone can have a different price.
No. They're only necessary if you want buyers to choose their specific spot. For events with general admission (where it doesn't matter where each person sits), you don't need a map.
Yes. You can create "areas" in the map for general zones (with defined capacity) and rows/tables for numbered zones. Each will be a different ticket.
Yes, if you configure it. In the map builder you can upload "view from seat" photos for each zone.
Yes, through the same location. All events using that location will share the map. If you need to make changes for a specific event, duplicate the map first.
Create a map for each configuration. For example: "Theater - 500 seats", "Theater - 300 seats with extended stage". Then use the appropriate one for each event.
Next steps
Now that you understand what numbered maps are, the next step is learning how to create one:
- Create a seating map — Complete builder guide
- Use maps in events — How to assign maps and create numbered events