Brand
The Brand tab lets you edit your brand's internal information, fiscal data, and provides access to the danger zone for brand deletion.
Accessing brand settings
Go to Settings → Brand.
Brand information
Name and image
The brand name and image are used only for internal reference in the Fanz dashboard. They appear in the brand selector (top left of the navbar) but are never shown to customers.
You can change the name and image at any time.
Where it appears
The brand selector in the top left of the dashboard shows:
- Brand image (logo)
- Brand name
From this selector you can:
- Switch between your brands
- Create a new brand
Fiscal data
Fiscal data is used for Fanz billing purposes. It includes:
- Entity type
- Tax ID
- Legal name
- Fiscal address
- Other tax-related information
Verification status
Before verification: You can edit all fiscal data freely.
After verification: Fiscal data is locked and cannot be changed.
Why verification? Fanz manually verifies brands to ensure they're legitimate. This protects the platform and your customers.
Important warning
If your fiscal data is invalid, Fanz reserves the right to delete the brand and refund all purchases. Always enter accurate information.
Multiple brands
When to create multiple brands
- Different payment accounts: Each brand can only have one payment provider. Need separate accounts? Create separate brands.
- Separate businesses: Keep different business lines organized
- Different fiscal entities: If you operate under different legal entities
Creating a new brand
From the brand selector (top left), click Create new brand and fill in the same information required for your original brand.
If you already have one or more websites, the create form now requires an explicit selection:
- No website (unassigned)
- Or one of your existing websites
There is no automatic default assignment in this step.
Brand and whitelabel relationship
Key rule: A user can own multiple websites, and each brand is explicitly assigned to one website (or left unassigned).
| Scenario | Result |
|---|---|
| You create a brand and choose a website in the form | The brand is assigned to that website |
| You create a brand and choose "No website (unassigned)" | The brand remains unassigned until you assign it later |
| You create a new website | Existing brands are not automatically reassigned |
Brand ↔ website association is managed per brand, not by an automatic user-level grouping.
Note: Brands can have the same fiscal data and same payment method—there are no validations preventing this.
Assign or reassign website later
If you picked the wrong option during brand creation, you can change it later:
- Go to Settings → Brand
- Edit the brand
- In Website assignment, choose:
- another website, or
- No website (unassigned)
- Save changes
Danger zone
At the bottom of the Brand tab is the danger zone with the option to delete the brand.
Brand deletion
⚠️ This action is irreversible.
Deleting a brand permanently removes:
- All events
- All sales data
- All configurations
- All team members' access
Only proceed if you're absolutely certain you want to delete everything.
No. Once Fanz verifies your brand, fiscal data is locked. Contact support if you have a legitimate need to update it.
No. The brand name is only for internal reference in the dashboard. Your website name is configured separately in Website settings.
Yes. There's no validation preventing brands from sharing the same payment method or fiscal data.
You can't move events between brands. Each brand is completely independent: events, orders, and settings belong exclusively to that brand. If you need the event in another brand, you have to recreate it manually. You also cannot move purchase orders from one brand to another.
All events, sales data, and configurations are permanently deleted. This cannot be undone.
Not directly by ownership. Brand-to-website assignment is explicit and still respects brand ownership/permissions. For collaborative work, use team roles and permissions.