Event add-ons
The Add-ons tab lets you create and sell additional products alongside tickets. Add-ons appear in step 2 of checkout, after ticket selection.
What are add-ons?
Add-ons are extra purchasable items tied to specific tickets. When a buyer selects a ticket that has add-ons, they're offered the option to add them to their cart.
Best use cases:
- Merchandise (t-shirts, posters, albums)
- VIP upgrades (meet & greet, backstage pass)
- Parking passes
- Food/drink packages (pre-order for collection)
- Event photos or videos
When add-ons work well
| Good for add-ons | Why |
|---|---|
| Merchandise | Buyers are already engaged and excited |
| VIP upgrades | Easy upsell at checkout |
| Parking | Convenient bundling |
| Photo packages | Committed buyers value memories |
When add-ons don't work well
| Not ideal | Why |
|---|---|
| Food & drinks | People prefer buying on-site when hungry |
| Low-value items | Adds friction to checkout |
| Unlimited inventory items | Better to sell separately |
Tip: Keep add-on options limited (2-4 max) to avoid overwhelming buyers and slowing checkout.
Add-ons table
The table displays all add-ons with:
| Column | Description |
|---|---|
| Name | Add-on name |
| Description | Brief description |
| Price | Price in $ |
| Quantity | Total stock |
| Sold | Units sold |
| Tickets | Which tickets include this add-on |
| Actions | Edit, Delete |
Actions
- Edit: Modify any field (all editable)
- Delete: Only available if no sales have occurred
Creating an add-on
Click "Create add-on" in the top right. Fill in:
| Field | Description | Default |
|---|---|---|
| Tickets | Which tickets will show this add-on | All tickets |
| Name | Add-on name | — |
| Description | Brief description | — |
| Stock | Available quantity | 100 |
| Price | Price in $ | — |
| Purchase limit | Max per purchase | — |
How add-ons appear to buyers
- Buyer selects tickets (Step 1)
- If any selected ticket has add-ons, Step 2 appears
- Buyer sees available add-ons with name, description, price
- They can add desired quantities (up to purchase limit)
- Add-ons are added to cart total
- Buyer proceeds to payment
Tracking add-on performance
In General tab
- Add-ons card: Shows sold / total stock
- Add-ons validated card: Shows how many were redeemed
In charts
The "Add-ons sold by type" pie chart shows distribution across your add-on types.
Validation
Add-ons have their own QR codes and can be validated separately from tickets. See Ticket validation.
Best practices
Pricing
- Price add-ons competitively — buyers already spent on tickets
- Bundle discounts work well (e.g., "Add t-shirt for only $15")
- Premium add-ons (VIP, meet & greet) can have higher margins
Inventory
- Set realistic stock limits
- Monitor sales to avoid overselling
- Consider production/logistics when setting quantities
Descriptions
- Keep descriptions short and clear
- Include sizing info for merchandise
- Clarify collection details (when, where)
FAQs
Yes. Create add-ons anytime. They'll appear for all future purchases.
No. Add-on prices are fixed. Include any fees in the price.
Yes. In the purchase detail, you can refund add-ons separately from tickets.
Discount codes only apply to tickets, not add-ons.
Yes. Leave all tickets selected when creating the add-on.
No. Add-ons don't carry any Fanz service charges. The price you set is the final price the buyer pays. This is different from tickets, which have platform and payment processor fees.
No. Add-ons can only be sold online during checkout. If you need to sell something at the box office that would normally be an add-on (like merchandise or parking), create it as a hidden ticket that's only available at the box office.