Email settings
Email settings is where you manage your sender emails. Each verified email increases your daily sending limit.
Accessing email settings
Go to Marketing → Email settings.
Sender emails table
The table shows all your sender emails with these columns:
| Column | Description |
|---|---|
| The sender email address | |
| Emails sent | Total emails sent from this address |
| Bounce rate | Percentage of sent emails that bounced. Shown as — until the first email is sent |
| Complaint rate | Percentage of recipients who marked it as spam. Shown as — until first send |
| Status | Pending verification, Active, or Inactive |
Why this matters: AWS SES monitors bounce and complaint rates per sender address. High rates can trigger sending limits or suspension. These metrics let you spot problems early before they affect your campaigns.
Available actions
| Status | Actions |
|---|---|
| Verified | Deactivate, Delete |
| Pending | Delete |
Adding a sender email
Click Add email in the top right.
Requirements
- Must be a corporate email (e.g., marketing@yourbrand.com)
- Free email providers (Gmail, Yahoo, Hotmail) are not accepted
Verification process
- Enter your corporate email address
- Click add
- Check your inbox for a verification email from Amazon SES
- Click the verification link in the email
- Return to Fanz — your email is now verified
Why Amazon SES? We use Amazon Simple Email Service for reliable, high-deliverability email sending. The verification ensures you own the email address.
Daily sending limits
Each verified sender email unlocks 2,000 emails per day.
| Verified emails | Daily limit |
|---|---|
| 1 | 2,000 |
| 2 | 4,000 |
| 3 | 6,000 |
| 5 | 10,000 |
| 10 | 20,000 |
What counts against the limit?
- Email campaigns (manual and AI-generated)
- Fanzly automated emails
- Test emails
What happens if you exceed the limit?
For campaigns:
- You'll be asked to select a date range for sending
- The system distributes sends across those days
For Fanzly:
- Emails queue until the next day when limit resets
Round robin sending
When you have multiple sender emails, Fanz uses round robin distribution.
How it works
Instead of sending all emails from one address, the system alternates between your verified emails:
Email 1 → sender1@yourbrand.com
Email 2 → sender2@yourbrand.com
Email 3 → sender3@yourbrand.com
Email 4 → sender1@yourbrand.com
...and so on
Benefits
- Better deliverability — Distributes sending load across addresses
- Reputation protection — No single email gets overused
- Higher limits — Each email adds 2,000 to your daily capacity
Best practices
Use multiple sender emails
- Add 3-5 corporate emails for better deliverability
- Consider department-specific emails (marketing@, events@, tickets@)
Match sender to content
- Use marketing@ for promotional campaigns
- Use tickets@ for transactional messages
- This improves recipient trust
Monitor deliverability
- Check the Bounce rate and Complaint rate columns in the sender emails table regularly
- If bounce rate exceeds 5%, clean your contact list immediately
- If complaint rate exceeds 0.3%, review your content and audience targeting
- If many emails fail, verify your domain's SPF/DKIM/DMARC records
Free email providers have high spam rates when used for bulk sending. Corporate emails have better deliverability and are trusted by email servers.
The verification email arrives within minutes. Click the link, and your email is verified instantly.
Yes. Click the actions menu and select Delete. Your daily limit will decrease accordingly.
Check your spam folder. If not there, try adding the email again. Make sure the email address is correct and the inbox is accessible.
Yes. Email sending is completely free and included in your Fanz plan. There are no additional charges.
Yes, but we recommend separating them. Use one email for sending campaigns and another for receiving customer replies.
Bounce rate shows what percentage of emails sent from that address couldn't be delivered. Complaint rate shows what percentage of recipients marked those emails as spam. Both are calculated from all sends using that specific sender address. They show — until at least one email has been sent.
AWS SES tracks reputation at the sender address level. If one of your sender emails accumulates a high bounce or complaint rate, SES may limit or suspend sending from that specific address. Monitoring these metrics lets you take action — like cleaning your list or pausing that sender — before it becomes a bigger problem.
Yes. Fanzly uses your verified sender emails with the same round robin distribution.
Related articles
- Marketing overview — Full marketing features
- Email campaigns — Create and send campaigns