Email settings

Email settings is where you manage your sender emails. Each verified email increases your daily sending limit.

Required for Marketing AI: Having at least one verified sender email is a prerequisite for seeing the Marketing AI tabs. Until you complete sender verification, Marketing AI will not appear on the event or in Marketing — and the AI automation flows (including Abandoned cart) will not be available.

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Accessing email settings

Go to Marketing → Email settings.

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Sender emails table

The table shows all your sender emails with these columns:

Column	Description
Email	The sender email address
Emails sent	Total emails sent from this address
Bounce rate	Percentage of sent emails that bounced. Shown as — until the first email is sent
Complaint rate	Percentage of recipients who marked it as spam. Shown as — until first send
Status	Pending verification, Active, or Inactive

Why this matters: AWS SES monitors bounce and complaint rates per sender address. High rates can trigger sending limits or suspension. These metrics let you spot problems early before they affect your campaigns.

Available actions

Status	Actions
Verified	Deactivate, Delete
Pending	Delete

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Adding a sender email

Click Add email in the top right.

Requirements

• Must be a corporate email (e.g., marketing@yourbrand.com)
• Free email providers (Gmail, Yahoo, Hotmail) are not accepted

Verification process

1. Enter your corporate email address
2. Click add
3. Check your inbox for a verification email from Amazon SES
4. Click the verification link in the email
5. Return to Fanz — your email is now verified

Why Amazon SES? We use Amazon Simple Email Service for reliable, high-deliverability email sending. The verification ensures you own the email address.

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Daily sending limits

Each verified sender email unlocks 2,000 emails per day.

Verified emails	Daily limit
1	2,000
2	4,000
3	6,000
5	10,000
10	20,000

What counts against the limit?

• Email campaigns (manual and AI-generated)
• Fanzly automated emails
• Test emails

What happens if you exceed the limit?

For campaigns:

• You'll be asked to select a date range for sending
• The system distributes sends across those days

For Fanzly:

• Emails queue until the next day when limit resets

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Round robin sending

When you have multiple sender emails, Fanz uses round robin distribution.

How it works

Instead of sending all emails from one address, the system alternates between your verified emails:

Email 1 → sender1@yourbrand.com
Email 2 → sender2@yourbrand.com
Email 3 → sender3@yourbrand.com
Email 4 → sender1@yourbrand.com
...and so on

Benefits

• Better deliverability — Distributes sending load across addresses
• Reputation protection — No single email gets overused
• Higher limits — Each email adds 2,000 to your daily capacity

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Transactional email design

Fanz has updated several transactional email types to use a shared modern layout consistent with ticket confirmation emails. The following email types now use the new design:

• Purchase notifications
• Membership emails
• Referral program emails
• Event deletion notices
• Date-change emails

The new design features a gradient hero header, bordered detail cards, and colored callouts that give all transactional emails a unified, professional appearance. This makes it easier for your attendees to quickly find important information in every email they receive from your events.

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Unsubscribe page

When a recipient clicks an unsubscribe link in one of your marketing emails, they are taken to a public unsubscribe page. This page has been redesigned with clearer copy so recipients understand that no change is applied until they confirm.

What recipients see

The page displays an updated title and subtitle in the recipient's language (English or Spanish) that make it clear the opt-out is not yet complete — they must take an explicit action to confirm.

Recipients can optionally select a reason before confirming. The available reasons are:

• Too many emails
• Not relevant
• Never signed up
• Other

Selecting a reason is optional — recipients can confirm without choosing one.

What happens after confirmation

Once a recipient confirms, their status in your contact list changes to Unsubscribed and they will not receive future marketing emails. You can see this status in the contact detail view, where it shows as Opted out — will not receive future emails.

Note: Unsubscribes are recorded at the contact level. A contact marked as Unsubscribed will not receive campaigns or Fanzly automated emails, regardless of which sender address is used.

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Where each automated email is configured

Email	Where
Abandoned cart	Events → [your event] → Marketing AI
Feedback request	Events → [your event] → Communications → Settings
Purchase, reminder, cancellation	Events → [your event] → Communications → Settings

Marketing → Marketing AI only has Welcome, Win-back, and Birthday. It does not have abandoned cart or the feedback request.

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Best practices

Use multiple sender emails

• Add 3-5 corporate emails for better deliverability
• Consider department-specific emails (marketing@, events@, tickets@)

Match sender to content

• Use marketing@ for promotional campaigns
• Use tickets@ for transactional messages
• This improves recipient trust

Monitor deliverability

• Check the Bounce rate and Complaint rate columns in the sender emails table regularly
• If bounce rate exceeds 5%, clean your contact list immediately
• If complaint rate exceeds 0.3%, review your content and audience targeting
• If many emails fail, verify your domain's SPF/DKIM/DMARC records

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Related articles

1. Marketing overview — Full marketing features
2. Email campaigns — Create and send campaigns
3. Event communications — Per-event email settings and Auto-Marketing flows