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Create and manage offers

This guide covers how to create upsell offers, configure global settings, and manage existing offers.


Offers tab overview

In Upsells → Offers, you'll find:

  • Settings button — Configure global settings that affect all offers
  • Create upsell offer button — Start the offer creation flow
  • Offers table — View and manage all your upsell offers

Global settings

Click Settings to configure options that apply to all upsell offers.

Enable upsell offers

Toggle to enable or disable all upsell offers at once. Deactivating this will immediately stop showing all active offers to buyers.

  • Default: Enabled

Display settings

SettingDescriptionDefault
Offer window (minutes)How long the offer countdown timer lasts30 minutes
Minimum order amountMinimum purchase value required to show an offer$0 (no minimum)

Cooldown settings

Prevent overwhelming buyers with too many offers:

SettingDescriptionDefault
After shown (days)Wait time before showing another offer to the same buyer7 days
After converted (days)Wait time after a buyer converts on an offer30 days

Click Save to apply changes.


Creating an upsell offer

Click Create upsell offer to start the 3-step creation flow.

Step 1: Select source event

Choose the event where the offer will appear after purchase.

  • Click on the event card to select it
  • Single selection only — each offer has one source event
  • One offer per event — events that already have an offer won't appear in the list
  • The offer will show to all buyers who complete a purchase for this event

Step 2: Select target events

Choose which events will be offered as upsells.

  • Click on event cards to select them
  • Minimum: 1 event
  • Maximum: 3 events
  • These are the events buyers will see discounts for

Step 3: Configure discounts

Set up the discount details for each target event:

For each target event:

  • Discount percentage — Default: 15%
  • Applicable tickets — Default: All tickets (or select specific ones)

Advanced settings (click to expand):

SettingDescriptionDefault
ScheduleDate range when the offer will be shownNow until source event ends
Minimum orderMinimum tickets per purchase for discount to apply1
Maximum orderMaximum tickets per purchase for discount to applyUnlimited

Click Create to save the offer.


How buyers experience the offer

After creating an offer, here's the buyer journey:

1. Purchase completion → Buyer finishes buying tickets for the source event

2. 3-second delay → Brief pause before showing the offer

3. Full-screen modal appears with:

  • Countdown timer (based on your offer window setting)
  • Personalized greeting with buyer's name
  • Carousel of target events with discount percentages

4. Click to accept → Buyer clicks on an event they want

5. Pre-filled checkout → Redirected to target event with all data already saved

6. Quick purchase → Just select tickets and pay — done!


Offers table

The offers table shows one row per offer. Each row displays the source event and can be expanded to see detailed metrics for each target event.

Row columns (collapsed view)

ColumnDescription
Source eventThe event where the offer appears
Target eventsNumber of target events in this offer
ValidityDate range when the offer is active
StatusActive or Inactive
ActionsEdit, Deactivate, Delete

Expanded view (per target event)

Click on a row to expand it and see metrics for each target event:

MetricDescription
Conversion ratePercentage of views that resulted in purchases for this target
ViewsHow many times this target was shown
ClicksHow many times buyers clicked on this target
PurchasesCompleted purchases for this target
RevenueRevenue generated from this target

Available actions

  • Edit — Opens the offer in edit mode (same 3-step flow)
  • Deactivate — Temporarily stops the offer from showing
  • Delete — Permanently removes the offer

No. Each source event can only have one offer. Once you create an offer for an event, it won't appear as selectable in the source event selection step. If you need to change the target events, edit the existing offer.

If a target event sells out, it will no longer appear in the offer carousel. If all target events sell out, the offer won't be shown.

Yes. Click Edit on the offer to modify discount percentages, applicable tickets, or any other settings.

Click the Deactivate action on the offer. This stops it from showing without deleting it. You can reactivate it later.

The global minimum (in Settings) determines if any offer is shown at all. The per-offer minimum (in Advanced settings) determines how many tickets must be purchased for the discount to apply.

Yes. Buyers can close the modal at any time. This counts as a "view" but not a "click" or "purchase".

No. The timer continues running. If the buyer returns after the timer expires, they won't see the offer.


Next steps

  1. Upsells analytics