Email capture

The Email capture section lets you create popups and forms to capture visitor data on your website. Subscribers are automatically added to your contact base, and you can connect automation flows to send them welcome emails.

Accessing Email capture

From the Fanz dashboard, go to Website → Email capture in the sidebar.

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Form types

Type	Description
Popup	An overlay that appears on your website. You configure design, fields, display timing, and behavior
Embedded form	A form within a page. On Fanz Themes you add it as a newsletter section in the editor; on the classic builder, as a newsletter block in the Page Builder. From here you can only link an automation

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Creating a popup

1. In the Email capture sidebar, click Create popup
2. Follow the 4-step wizard:

Step 1: Name

• Enter a name to identify the popup (not visible to visitors)

Step 2: Design

• Title — Main popup text (e.g. "Join our community")
• Subtitle — Secondary descriptive text
• Button text — Subscription button text (e.g. "Subscribe")

Step 3: Fields

• Email — Always included and required
• Name — Optional
• Last name — Optional
• Phone — Optional
• Birthdate — Optional

Step 4: After subscribing

• No action — Just capture the contact
• Existing flow — Link an existing Marketing automation flow
• Create draft flow — Automatically create a new welcome flow

The popup is created in draft status. You must activate it from the edit panel for it to appear on your site.

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Editing a popup

Click Edit on the popup card to access all options:

Content

• Title, subtitle, and button text
• Additional fields (name, last name, phone, birthdate)

Advanced settings

Option	Description
Delay	How many seconds to wait before showing the popup (0, 3, 5, 10, 15, 30, or 60 seconds)
On close	What happens when the visitor closes the popup: show again immediately, hide for the session, or hide for 24 hours
After subscribing	What happens after subscribing: never show again, hide for 30 days, or keep showing
Where to show	On all pages or on specific pages (homepage, published sections)
Automation	Linked Marketing flow (optional)

Status

• Draft — The popup does not appear on the site
• Active — The popup appears on the site according to configuration

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Live preview in the site builder

When working with onsite forms in the site builder, the onsite forms tab includes a live preview panel so you can see exactly how your email capture popup will look to visitors before publishing. The preview updates as you make changes to your form's design and content.

If no form is currently selected, the preview area shows an empty state with an icon indicating that a form needs to be chosen.

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Embedded forms

Embedded forms are created on the site, not in this tab. From Email capture you can only:

• View the form in the list
• Link or unlink an automation flow

New builder: Website → My website → Customize, add a newsletter section. Guide: Fanz Themes.

Classic builder: Website → Pages, newsletter block. Guide: Custom pages.

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Analytics

Each form has metrics available. Click Analytics on the form card to see:

• Total subscribers — Total number of people who subscribed
• New subscribers — Subscribers in the selected period
• Last subscriber — Date of the last registration
• Views — How many times the form was displayed
• Conversion rate — Percentage of views that resulted in a subscription
• Dismiss rate — Percentage of views where the popup was closed
• Contact list — Detail of each form subscriber

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Contacts tab: filtering by form

In Marketing → Contacts, you can use the All forms filter option to view contacts across all your email capture forms at once, making it easier to manage your full subscriber base in one place.

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