Marketing overview
Need to email the buyers of a specific event? Marketing is not the right place for that. If you want to send a message to everyone who bought a ticket for one of your events — for example, to share logistics, a change of venue, or any event-specific update — go to Events → [your event] → Communications → Send email. That tab is designed exactly for that use case and lets you target buyers of a specific event date directly.
Marketing is for promotional campaigns: reaching your whole contact list or broad audience segments to drive new ticket sales or re-engage past buyers. If the event hasn't happened yet and you just need to talk to the people who already bought, use Communications inside the event.
The Marketing menu is Fanz's built-in email marketing hub. Send promotional emails to past buyers or imported contacts, track every open, click, and purchase, and let our AI bot automatically re-engage your audience.
What you can do
| Feature | Description |
|---|---|
| Email campaigns | Send one-off promotional emails to your entire audience or specific segments |
| Flows | Build automated email sequences triggered by user actions like sign-ups, cart additions, or purchases |
| AI-generated emails | Create professional promotional emails in seconds with AI |
| Fanzly | Automated AI remarketing that brings back past buyers with zero effort |
| Contacts & Segments | Import external contacts and create targeted audience segments (manual or automated) |
| Analytics | Track opens, clicks, conversions, and revenue from all your emails |
Initial setup
When you first access the Marketing tab, a setup wizard guides you through the essentials.
Step 1: Introduction
Brief explanation of what the Marketing tab offers.
Step 2: Connect a sender email
You need at least one verified sender email to send campaigns.
Requirements:
- Must be a corporate email (e.g., marketing@yourbrand.com)
- Gmail, Hotmail, and other free email providers are not accepted (they have high spam rates)
Verification process:
- Enter your corporate email address
- Click to add it
- Check your inbox for a verification email from Amazon (we use AWS SES)
- Click the verification link
- Return to Fanz — your email is now verified
Why corporate emails? Emails sent from free providers (Gmail, Yahoo, etc.) have significantly higher spam rates. Corporate emails improve deliverability and protect your sender reputation.
Step 3: Ready to go
Once verified, you'll see a summary of available features and can start using Marketing.
Menu structure
After setup, the Marketing tab has these sections:
| Tab | Purpose |
|---|---|
| Email campaigns | Create and manage email campaigns |
| Flows | Build and manage automated email sequences |
| Analytics | View performance metrics for all campaigns |
| Segments | Create audience segments for targeted campaigns |
| Contacts | Manage your contact database |
| Fanzly | Configure the AI remarketing bot |
| Email settings | Manage sender emails and limits |
Permissions
Only Owners and Administrators can access the Marketing menu.
Daily sending limits
Each verified sender email allows you to send 2,000 emails per day. Add more sender emails to increase your limit.
| Verified emails | Daily limit |
|---|---|
| 1 | 2,000 |
| 2 | 4,000 |
| 5 | 10,000 |
Good news: Email sending in Fanz is completely free and included in your plan.
Next steps
- Email campaigns — Create and send promotional emails
- Flows — Build automated email sequences
- Fanzly — Set up automated AI remarketing
- Email settings — Add more sender emails