Segments
Segments let you group your audience for targeted email campaigns. Instead of emailing everyone, reach specific groups based on events they attended or other criteria.
There are two types of segments:
- Manual — You pick specific events; all buyers from those events are included.
- Automated (dynamic) — You define rules and the segment automatically includes every user who matches them.
Accessing segments
Go to Marketing → Segments.
Segments table
The table shows all your segments with these columns:
| Column | Description |
|---|---|
| Name | Segment name |
| Events | Events included in the segment (or "—" if not event-based) |
| Buyers | Number of users (people who bought on Fanz) |
| Contacts | Number of imported contacts |
| Total size | Total segment size |
Available actions
- Edit — Modify segment name and events
- Export — Download segment as file
- Delete — Remove the segment
Creating a segment
Click Create segment in the top right.
1. Choose the segment type
When creating a new segment you first pick between Manual and Automated:
| Type | Description |
|---|---|
| Manual | Manually select users from specific events |
| Automated | Automatically include users that match a set of rules |
2. Fill in the details
For Manual segments:
| Field | Description |
|---|---|
| Segment name | A descriptive name for the segment |
| Events | Select events to include (multi-select) |
The events dropdown shows all events with at least one buyer.
For Automated segments:
| Field | Description |
|---|---|
| Segment name | A descriptive name for the segment |
| Rules | Define conditions that users must match (see below) |
Click Save to create the segment.
How segments work
Manual (event-based) segments
When you select events:
- All buyers from those events are included
- No duplicates — If someone bought tickets to multiple selected events, they count as one person
- The segment updates automatically as new people buy
Automated (dynamic) segments
Automated segments use a rule engine to include users dynamically. Rules are structured as AND groups of OR conditions:
- Within a group, conditions are joined by OR — a user matches if any condition in the group is true.
- Groups are joined by AND — a user must match all groups to be included.
Available condition types:
| Condition | Description |
|---|---|
| Behavioral event | User has (or has not) triggered a specific event (e.g. Purchase Completed, Added to Cart) |
| Profile stat | A numeric profile metric meets a threshold (e.g. lifetime revenue ≥ 100) |
| Can receive marketing | User has opted in to marketing emails |
Limits: You can add up to 5 conditions total, with a maximum of 2 OR groups.
Automated segments re-evaluate their membership continuously, so new users who match the rules are added automatically.
Other segment sources
You can also create segments from:
- Analytics table — Select recipients and create a segment (see Marketing analytics). Recipients suppressed by spam complaints or bounces may still appear there for reference, but they can no longer be selected into new segments.
- Contact uploads — Tag contacts during upload for easy segmentation
Using segments in campaigns
When creating an email campaign:
- In "Who do you want to send the email to", select Only selected segments
- Choose one or more segments
- The campaign will only go to people in those segments
Important: A segment's visible size can still include opted-out or suppressed contacts. They remain visible so your audience counts stay understandable, but before sending the campaign you'll see the real net send count, excluding unsubscribes, spam complaints, and bounced addresses.
Avoiding sending to existing buyers
Common use case: You want to promote a NEW event but NOT send emails to those who already bought tickets for that event (to avoid spamming them).
Solution:
- Create a segment with ALL your other events (except the new one)
- Use that segment for your campaign
- This way, it will only reach people who bought before at other events, but NOT at the event you're promoting
Example: If you have Event A, B, C, and D (new), and you want to promote D:
- Create a segment with events A, B, and C
- Send the campaign to that segment
- Result: only reaches buyers of A, B, or C (who don't have tickets for D yet)
Both manual and automated segments can be used in campaigns and in Flows.
Yes. When creating a campaign, you can select multiple segments. The email goes to everyone in any of the selected segments (union, no duplicates).
Past campaigns that used the segment are not affected. The segment is simply removed from the list for future campaigns.
Yes. Manual event-based segments automatically include new buyers. Automated segments re-evaluate continuously based on their rules.
The segment size shows everyone who matches the rules or original selection. At send time, Fanz automatically excludes opted-out contacts, spam complaints, and bounced addresses, and shows you that net total before you confirm.
Yes. Go to Analytics, filter by Opened = ✗, select those recipients, and create a segment from the selection.
No. Create as many segments as you need.
No. The segment type is set at creation and cannot be changed afterwards. You can always create a new segment with the desired type.
Related articles
- Email campaigns — Send to segments
- Flows — Automated email sequences
- Contacts — Manage your contact database