Email campaigns
Email campaigns let you send promotional emails to your audience. Create them manually with our visual builder or let AI generate professional emails in seconds.
Accessing email campaigns
Go to Marketing → Email campaigns.
Two ways to create emails
You have two options to create an email campaign:
| Method | Best for | Time |
|---|---|---|
| Create email manually | Full control over design and content. Use the visual Email builder to create custom designs. | 10-30 min |
| Generate with AI | Quick promotional emails for specific events. AI writes the copy and creates discount codes automatically. | 2-3 min |
Both methods end up in the same campaign form where you choose audience and sending time.
Creating an email manually
Click Create email to open the campaign creation form.
Required fields
| Field | Description |
|---|---|
| Name | Internal name for reference (recipients won't see this) |
| Subject | The email subject line recipients will see |
| Body | Select an existing design or create a new one with the Email builder |
Tip: If you don't have a design yet, choose Create Custom Email. The Email builder opens with a picker: blank canvas or a theme family (your site theme is recommended). You can also Use Previous Design.
Target audience
The recipient selection section uses a card-based UI — each option appears as a distinct selectable card, making it easy to see and switch between choices:
- All your audience — Everyone in your database (buyers + contacts). Select this card to reach your full list.
- Only selected segments — Choose one or more segments you've created. Selecting this card reveals a segment picker below it.
- Only selected onsite forms — Choose one or more onsite forms to target subscribers who signed up through those forms. Selecting this card reveals a form picker below it.
You can combine segments and onsite forms in the same campaign.
Real send count before sending
When you choose segments or onsite forms, the form shows the real net number that will be sent. That count excludes opted-out contacts, spam complaints, and bounced addresses. The estimated audience size updates automatically as you add or remove targeting selections.
Note: It's normal for this total to be lower than the visible size of one or more segments. Suppressed contacts still appear in segments and analytics for historical context, but they are not sent to again.
Sending options
The scheduling section presents three options as selectable cards, in this order:
| Card | Description |
|---|---|
| Send now | Sends the campaign immediately after saving |
| Schedule | Pick a future date and time. When this card is selected, date and time controls appear nested directly beneath it — these fields only apply when this option is chosen |
| Save as draft | Saves the campaign for later editing without sending |
Select the card that matches your intent. The date and time pickers are visually attached to the Schedule card and are only active when that card is selected.
Test before sending
Before finalizing, you can send a test email:
- Look for "Send a test email" at the bottom of the form
- Enter your email address
- Click send
- Check your inbox to see exactly how it looks
Note: Personalization placeholders (like assistant name) won't be filled in test emails, but they will work in real sends.
High-volume campaigns
If your campaign has more recipients than your daily limit (verified emails × 2,000), you'll need to select a date range for sending. The system will distribute sends across those days.
Generating an email with AI
Click Generate email with AI for a guided 5-step wizard that creates professional promotional emails automatically.
Step 1: Select event dates
Choose 1-6 event dates to promote.
- You'll see all upcoming events with available dates
- Click on date chips to select them
- Tip: Fewer options = higher conversion (recipients don't have to choose)
Step 2: Choose a discount
Select the discount type:
| Discount | Description |
|---|---|
| 2×1 | Buy one, get one free (recommended) |
| 3×2 | Buy two, get third free |
| 30% off | Percentage discount |
| 15% off | Percentage discount |
| No discount | Just promote without discount |
Discount quantity:
- Unlimited (default) — No cap on redemptions
- Custom — Set maximum tickets (remember: 2×1 = 2 tickets per redemption)
Best practice: 2×1 and 3×2 work best for cold email campaigns. "No discount" rarely converts unless it's a highly anticipated event.
Step 3: Add a reason (optional)
You can give the AI a reason or campaign objective — for example, Father's Day, Mother's Day, Halloween, or Christmas. This helps the AI craft more compelling, contextual copy.
This field is optional. If you leave it blank, the AI falls back to a generic promotional message, so you can skip this step entirely if you just want a quick email without a specific hook.
Step 4: Review & generate
Confirm your selections:
- Selected dates
- Discount type
- Reason (if provided)
Click Generate email with AI to start generation. While the AI works, you'll see an animated loader with sequential status messages showing what's happening at each stage:
- Analyzing your events...
- Writing the subject line...
- Writing the email content...
- Applying your brand design...
- Adding the final touches...
This process typically takes up to 40 seconds. The step indicators in the modal are clickable — if you need to go back and adjust a completed step (for example, to change the discount or add a reason), just click that step to return to it.
Step 5: Review and edit
You'll see the generated subject and email body.
What you can do:
- Click on the subject to edit it
- Click on the email preview to edit text
- The design is locked, but all text is editable
Not satisfied?
- Edit the reason input below the preview (labeled Want to regenerate? Edit the reason below:)
- Click Regenerate to create a new version
Happy with it?
- Click Use this email to proceed to the campaign form
- Subject and body are pre-filled
- Just set the audience and sending time
Behind the scenes: AI creates all discount codes automatically, generates copy based on your brand and event context (including reviews), and sets up "claim discount" buttons that pre-apply the coupon.
Auto-Marketing email appearance
Automated marketing emails (managed under Marketing AI) display event cards in a compact format rather than full-width banner cards. This applies consistently across all Auto-Marketing email types, including the previews shown in the dashboard.
Upsell email improvements
Fanz continuously improves the automated emails delivered to your attendees. Two recent updates affect upsell email campaigns:
- Updated introductory copy for Spanish-speaking attendees — The introductory text in upsell emails sent to Spanish-speaking attendees has been refreshed with revised messaging. You don't need to make any changes; the improved copy is delivered automatically.
- Banner links to event checkout — The banner image in upsell emails now links directly to the event checkout page, making it easier for attendees to complete a purchase in one click.
These improvements apply automatically to upsell email campaigns running through Fanz.
Ticket rate information in campaigns
When a fan adds a ticket to their cart or proceeds through checkout, the specific ticket rate they selected — such as Early Bird or a VIP tier — is now recorded alongside the ticket. This information is used to:
- Enrich abandoned cart recovery emails with accurate ticket descriptions (e.g. showing "Early Bird – General Admission" instead of a generic ticket name)
- Improve personalization across email campaigns that reference what a fan was interested in
No additional configuration is required. This tracking happens automatically for all cart and checkout activity on your event pages.
Campaigns table
All your campaigns appear in a table with these columns:
| Column | Description |
|---|---|
| Campaign | Email name |
| Segments | Target segments or onsite forms (or "—" if all audience) |
| Scheduled for | Future send date (or "—" if sent immediately) |
| Sent at | When it was sent (or "—" if not sent) |
| Recipients | Total number of recipients |
| Sent | Number of emails successfully sent |
| Status | Draft (gray), Scheduled (yellow), or Sent (green) |
Available actions
| Action | Available for | Description |
|---|---|---|
| Edit | Draft, Scheduled | Modify the campaign |
| Duplicate | All | Create a copy with all settings pre-filled |
| Delete | Draft, Scheduled | Remove the campaign. Disabled while Sent or Sending |
Note: Sent campaigns cannot be edited.
Click any Draft (or other unsent) row to reopen the editor. You do not need the actions menu.
View campaign analytics
Click any Sent or Sending campaign row to jump to Analytics with that campaign pre-filtered.
What recipients see when unsubscribing
When a recipient clicks the unsubscribe link in one of your marketing emails, they land on a dedicated unsubscribe page. This page has been redesigned to reduce confusion and give recipients a clear, friction-appropriate experience.
How the page works
- Confirmation step — The page makes it clear that no change has been applied yet. The opt-out only takes effect after the recipient explicitly confirms their choice.
- Optional reason selector — Before confirming, recipients can optionally select a reason for unsubscribing:
- Too many emails
- Not relevant
- Never signed up
- Other
- Confirmation — Once they confirm, the contact is marked as Unsubscribed and will not receive future marketing emails from you.
Note: Contacts who have unsubscribed still appear in your segments and contact list for historical context, but they are excluded from all future sends. Their status is shown as Opted out — will not receive future emails in the contact detail view.
You don't need to configure anything for this page — it's handled automatically for all marketing emails sent through Fanz.
Yes. When composing a campaign, select one or more onsite forms as your audience. The estimated recipient count updates immediately to reflect subscribers from those forms. You can also combine onsite forms with segments in the same campaign.
No. The reason field is optional. If you leave it blank, the AI generates a generic promotional email based on your selected event dates and discount. You only need to fill it in if you want the email tied to a specific occasion or hook (e.g. Father's Day).
No. Once a campaign is sent, it cannot be edited. However, you can duplicate it to create a new version.
You'll be asked to select a date range for sending. The system will distribute emails across those days, sending up to your daily limit each day.
Yes. When creating a new campaign, you can select any previously created email design.
Fields like [Attendee Name] are automatically replaced with each recipient's actual data when the email is sent.
Draft emails are saved but won't send until you manually trigger them. Scheduled emails will send automatically at the specified date and time.
Yes. In your contacts list, unsubscribed contacts are marked as Unsubscribed. You can also filter by subscription status to see the full list.
When a fan selects a specific ticket rate (like Early Bird or a VIP tier) and adds it to their cart without completing the purchase, that rate information is captured. Abandoned cart recovery emails can then reference the exact ticket type the fan was considering, making the message more relevant and increasing the likelihood of conversion.
Next steps
- Email builder — Learn to create email designs
- Segments — Create targeted audience groups
- Analytics — Track campaign performance