Email campaigns
Email campaigns let you send promotional emails to your audience. Create them manually with our visual builder or let AI generate professional emails in seconds.
Accessing email campaigns
Go to Marketing → Email campaigns.
Two ways to create emails
You have two options to create an email campaign:
| Method | Best for | Time |
|---|---|---|
| Create email manually | Full control over design and content. Use the visual Email builder to create custom designs. | 10-30 min |
| Generate with AI | Quick promotional emails for specific events. AI writes the copy and creates discount codes automatically. | 2-3 min |
Both methods end up in the same campaign form where you choose audience and sending time.
Creating an email manually
Click Create email to open the campaign creation form.
Required fields
| Field | Description |
|---|---|
| Name | Internal name for reference (recipients won't see this) |
| Subject | The email subject line recipients will see |
| Body | Select an existing design or create a new one with the Email builder |
Tip: If you haven't created any email designs yet, click "Create new design" to open the visual Email builder where you can add text, images, buttons, and more.
Target audience
Choose who receives the email:
- All your audience — Everyone in your database (buyers + contacts)
- Only selected segments — Choose one or more segments you've created
Real send count before sending
When you choose segments, the form shows the real net number that will be sent. That count excludes opted-out contacts, spam complaints, and bounced addresses.
Note: It's normal for this total to be lower than the visible size of one or more segments. Suppressed contacts still appear in segments and analytics for historical context, but they are not sent to again.
Sending options
| Option | Description |
|---|---|
| Save as draft | Save for later editing |
| Send now | Send immediately after saving |
| Schedule for later | Pick a future date and time |
Test before sending
Before finalizing, you can send a test email:
- Look for "Send a test email" at the bottom of the form
- Enter your email address
- Click send
- Check your inbox to see exactly how it looks
Note: Personalization placeholders (like assistant name) won't be filled in test emails, but they will work in real sends.
High-volume campaigns
If your campaign has more recipients than your daily limit (verified emails × 2,000), you'll need to select a date range for sending. The system will distribute sends across those days.
Generating an email with AI
Click Generate email with AI for a guided 5-step wizard that creates professional promotional emails automatically.
Step 1: Select event dates
Choose 1-6 event dates to promote.
- You'll see all upcoming events with available dates
- Click on date chips to select them
- Tip: Fewer options = higher conversion (recipients don't have to choose)
Step 2: Choose a discount
Select the discount type:
| Discount | Description |
|---|---|
| 2×1 | Buy one, get one free (recommended) |
| 3×2 | Buy two, get third free |
| 30% off | Percentage discount |
| 15% off | Percentage discount |
| No discount | Just promote without discount |
Discount quantity:
- Unlimited (default) — No cap on redemptions
- Custom — Set maximum tickets (remember: 2×1 = 2 tickets per redemption)
Best practice: 2×1 and 3×2 work best for cold email campaigns. "No discount" rarely converts unless it's a highly anticipated event.
Step 3: Add a reason (optional)
Give AI a reason for the promotion:
- Father's Day, Mother's Day, Halloween, Christmas, etc.
This helps AI craft more compelling copy. Optional but recommended.
Step 4: Review
Confirm your selections:
- Selected dates
- Discount type
- Reason
Click Generate email with AI (takes 10-20 seconds).
Step 5: Review and edit
You'll see the generated subject and email body.
What you can do:
- Click on the subject to edit it
- Click on the email preview to edit text
- The design is locked, but all text is editable
Not satisfied?
- Edit the reason input below the preview
- Click Regenerate to create a new version
Happy with it?
- Click Use this email to proceed to the campaign form
- Subject and body are pre-filled
- Just set the audience and sending time
Behind the scenes: AI creates all discount codes automatically, generates copy based on your brand and event context (including reviews), and sets up "claim discount" buttons that pre-apply the coupon.
Campaigns table
All your campaigns appear in a table with these columns:
| Column | Description |
|---|---|
| Campaign | Email name |
| Segments | Target segments (or "—" if all audience) |
| Scheduled for | Future send date (or "—" if sent immediately) |
| Sent at | When it was sent (or "—" if not sent) |
| Recipients | Total number of recipients |
| Sent | Number of emails successfully sent |
| Status | Draft (gray), Scheduled (yellow), or Sent (green) |
Available actions
| Action | Available for | Description |
|---|---|---|
| Edit | Draft, Scheduled | Modify the campaign |
| Duplicate | All | Create a copy with all settings pre-filled |
| Delete | All | Remove the campaign |
Note: Sent campaigns cannot be edited.
View campaign analytics
Click on any sent campaign row to jump to Analytics with that campaign pre-filtered.
No. Once a campaign is sent, it cannot be edited. However, you can duplicate it to create a new version.
You'll be asked to select a date range for sending. The system will distribute emails across those days, sending up to your daily limit each day.
Yes. When creating a new campaign, you can select any previously created email design.
Fields like [Assistant name] are automatically replaced with each recipient's actual data when the email is sent.
Draft emails are saved but won't send until you manually trigger them. Scheduled emails will send automatically at the specified date and time.
Next steps
- Email builder — Learn to create email designs
- Segments — Create targeted audience groups
- Analytics — Track campaign performance