Event analytics
The Analytics tab provides insights into how visitors interact with your event page and where your sales come from. Use this data to optimize your marketing and improve conversions.
Date range filter
At the top, select a date range to filter all analytics. Default shows all-time data.
Heatmap
The heatmap shows visitor activity patterns — where people are viewing and clicking on your event page.
Available actions
Use the dropdown above the heatmap to filter by action type:
| Action | Description |
|---|---|
| Event viewed | Page visits |
| Buy clicked | Clicked the buy button |
| Add to cart | Added tickets to cart |
| Proceeded to checkout | Moved to payment step |
| Reserved | Tickets reserved (10-min hold) |
| Purchased | Completed purchase |
Tip: Use the heatmap to identify where your audience is located, then geo-target those specific zones with ads to maximize your marketing effectiveness.
Sales funnel
The funnel visualizes your conversion path from view to purchase:
Event viewed → Buy clicked → Proceeded to checkout → Reserved → Purchased
Key insight: The conversion rate (%) appears in the top right, showing what percentage of viewers become buyers.
Note: "Event viewed" counts apply to the entire event. All other metrics are filtered by the selected date.
How to interpret the funnel
| Drop-off point | Possible issue | Action |
|---|---|---|
| View → Buy clicked | Low interest | Improve event description, images, pricing |
| Buy clicked → Checkout | Ticket confusion | Simplify ticket options, clarify descriptions |
| Checkout → Reserved | Price resistance | Total price may be too high — consider lowering service charge or including it in the ticket price |
| Reserved → Purchased | Abandonment | Review abandoned purchase emails |
Sales tab — ticket type breakdown
The Sales tab gives you a detailed view of ticket performance across your event.
Per-rate breakdown
Each ticket type appears as a card. Click on a card to expand it and see performance broken down by individual rate (e.g., Early Bird, General, VIP):
| Column | Description |
|---|---|
| Rate | The name of the rate (e.g., Early Bird, General) |
| Sold | Number of tickets sold for that rate |
| Revenue | Total revenue generated by that rate |
This lets you quickly compare how different pricing tiers performed — for example, seeing whether your Early Bird rate sold out fast while General sales lagged, so you can adjust your strategy for future events.
Tip: If a high-revenue rate sold slowly, consider promoting it earlier or adjusting its price for your next event.
Tracked links
Create unique tracking links to measure exactly where your sales come from.
Why use tracked links?
- Compare campaigns: See which marketing channels perform best
- Measure influencers: Give each promoter their own link
- A/B testing: Test different messages with different links
- Optimize spending: Know where to invest your marketing budget
Creating a tracked link
- Click "Create tracked link"
- Enter a reference name (e.g., "Instagram Story", "Email Newsletter", "Influencer_Maria")
- Click Create
The system generates a unique link with a tracking tag.
Tracked links table
| Column | Description |
|---|---|
| Name | Your reference name |
| Tracked link | The unique URL (click to copy) |
| Views | Page views from this link |
| Purchases | Completed purchases |
| Tickets | Total tickets sold |
| Conversion | Views → Purchases rate (%) |
| Gross earnings | Total revenue before fees |
| Net earnings | Revenue after fees |
| Actions | Edit name, Delete |
Tip: Editing the reference name doesn't change the link — tracking continues uninterrupted.
Putting analytics into action
Weekly review checklist
- Check overall conversion rate: Industry average is 2-5%. Below? Time to optimize.
- Identify drop-off points: Where are people leaving the funnel?
- Compare tracked links: Which sources bring quality traffic?
- Review heatmap: When are people most active?
- Expand ticket type cards: Which rates are driving the most revenue?
Optimization strategies
| Conversion rate | Strategy |
|---|---|
| Under 1% | Major issues — review pricing, images, description |
| 1-2% | Improve checkout flow, add social proof |
| 2-5% | Healthy rate — test incremental improvements |
| Over 5% | Excellent — focus on driving more traffic |
Attribution insights
| Link performance | What it means |
|---|---|
| High views, low conversion | Traffic quality issue — wrong audience |
| Low views, high conversion | Great audience — invest more in this channel |
| High views, high conversion | Perfect fit — maximize this channel |
| Low views, low conversion | Not worth the effort — consider dropping |
FAQs
No — the Analytics tab shows metrics per date. To see combined data across all dates or events, go to the Reports section where you'll find detailed aggregated metrics.
Yes. In the Sales tab, expand any ticket type card to see a breakdown by rate — including units sold and revenue for each one (e.g., Early Bird vs. General).
No. Tracked links remain active as long as your event is live.
No. The URL is permanent to maintain tracking integrity. You can only edit the reference name.
For events, 2-5% is typical. Higher for exclusive/high-demand events, lower for general entertainment.