Event analytics

The Analytics tab provides insights into how visitors interact with your event page and where your sales come from. Use this data to optimize your marketing and improve conversions.

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Date range filter

At the top, select a date range to filter all analytics. Default shows all-time data.

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Heatmap

The heatmap shows visitor activity patterns — where people are viewing and clicking on your event page.

Available actions

Use the dropdown above the heatmap to filter by action type:

Action	Description
Event viewed	Page visits
Buy clicked	Clicked the buy button
Add to cart	Added tickets to cart
Proceeded to checkout	Moved to payment step
Reserved	Tickets reserved (10-min hold)
Purchased	Completed purchase

Tip: Use the heatmap to identify where your audience is located, then geo-target those specific zones with ads to maximize your marketing effectiveness.

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Sales funnel

The funnel visualizes your conversion path from view to purchase:

Event viewed → Buy clicked → Proceeded to checkout → Reserved → Purchased

Key insight: The conversion rate (%) appears in the top right, showing what percentage of viewers become buyers.

Note: "Event viewed" counts apply to the entire event. All other metrics are filtered by the selected date.

How to interpret the funnel

Drop-off point	Possible issue	Action
View → Buy clicked	Low interest	Improve event description, images, pricing
Buy clicked → Checkout	Ticket confusion	Simplify ticket options, clarify descriptions
Checkout → Reserved	Price resistance	Total price may be too high — consider lowering service charge or including it in the ticket price
Reserved → Purchased	Abandonment	Review abandoned purchase emails

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Tracked links

Create unique tracking links to measure exactly where your sales come from.

Why use tracked links?

• Compare campaigns: See which marketing channels perform best
• Measure influencers: Give each promoter their own link
• A/B testing: Test different messages with different links
• Optimize spending: Know where to invest your marketing budget

Creating a tracked link

1. Click "Create tracked link"
2. Enter a reference name (e.g., "Instagram Story", "Email Newsletter", "Influencer_Maria")
3. Click Create

The system generates a unique link with a tracking tag.

Tracked links table

Column	Description
Name	Your reference name
Tracked link	The unique URL (click to copy)
Views	Page views from this link
Purchases	Completed purchases
Tickets	Total tickets sold
Conversion	Views → Purchases rate (%)
Gross earnings	Total revenue before fees
Net earnings	Revenue after fees
Actions	Edit name, Delete

Tip: Editing the reference name doesn't change the link — tracking continues uninterrupted.

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Putting analytics into action

Weekly review checklist

1. Check overall conversion rate: Industry average is 2-5%. Below? Time to optimize.
2. Identify drop-off points: Where are people leaving the funnel?
3. Compare tracked links: Which sources bring quality traffic?
4. Review heatmap: When are people most active?

Optimization strategies

Conversion rate	Strategy
Under 1%	Major issues — review pricing, images, description
1-2%	Improve checkout flow, add social proof
2-5%	Healthy rate — test incremental improvements
Over 5%	Excellent — focus on driving more traffic

Attribution insights

Link performance	What it means
High views, low conversion	Traffic quality issue — wrong audience
Low views, high conversion	Great audience — invest more in this channel
High views, high conversion	Perfect fit — maximize this channel
Low views, low conversion	Not worth the effort — consider dropping

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FAQs