Email builder
The email builder is a visual editor for creating custom email designs. Build professional emails using blocks — no coding required.
Opening the builder
When creating an email campaign, click Create new design in the Body field to open the email builder.
Interface overview
Top navigation bar
Left side:
- Email builder title
Right side (left to right):
- Undo / Redo — Reverse or repeat actions
- Settings (gear icon) — Open email settings
- Preview — See how the email looks on desktop and mobile
- Save — Save your design
- Close (×) — Exit the builder
Canvas
The main work area where you build your email. Start with a blank canvas and add blocks.
Email settings
Click the gear icon to configure global email settings:
| Setting | Description | Default |
|---|---|---|
| Outer background color | Background behind the email content | #f4f4f4 |
| Content background color | Background of the email body | #ffffff |
| Default text color | Color for all text | #000000 |
| Default font family | Font for all text | Arial |
| Content width | Maximum width of email content | 600px (max: 1200px) |
Available fonts: Arial, Helvetica, Times New Roman, Georgia, Verdana, Courier New, Trebuchet MS, Tahoma
Block types
Click the Add block button to add content. Each block type has specific options.
Text block
Add headings, paragraphs, or any formatted text.
Options:
- Content — Write or paste your text
- Personalization — Insert dynamic fields:
[Assistant name]— Recipient's first name[Assistant last name]— Recipient's last name
- Background color — Optional colored background
- Border radius — Rounded corners
- Height — Block height
Image block
Add images to your email.
Options:
- Image upload — Click to upload or drag and drop
- Alt text — Description for accessibility
- Width — Image width (default: 400px)
- Height — Image height (leave empty for proportional)
- Link URL — Optional clickable link
- Alignment — Left, center, or right (default: center)
Button block
Add call-to-action buttons.
Options:
- Button text — What the button says
- URL — Where it links to
- Background color — Button color
- Text color — Text on the button
- Border radius — Rounded corners
- Width — Button width
- Height — Button height
- Alignment — Left, center, or right (default: center)
Spacer block
Add vertical spacing between blocks.
Options:
- Height — Adjust with a slider
Divider block
Add horizontal lines to separate content.
Options:
- Thickness — Line thickness
- Width — Line width (percentage)
- Color — Line color
- Alignment — Left, center, or right
Social links block
Add social media icons with links.
Options:
- Add social link — Add as many as you need (icons auto-detect from URLs)
- Icon size — Size of the icons
- Spacing — Space between icons
- Background — Optional container background
- Alignment — Left, center, or right
Working with blocks
Adding blocks
- Click the Add block button on a blank canvas
- Or hover over any existing block to see + buttons at the top and bottom
- Click + to add a block above or below
Editing blocks
- Click on any block to open its edit modal
- Make changes and close the modal
Block controls
When a block is selected, you'll see controls in the top-right corner:
| Control | Description |
|---|---|
| Move up | Move block one position up |
| Move down | Move block one position down |
| Duplicate | Create a copy of the block |
| Delete | Remove the block |
Preview
Click Preview to see exactly how your email will appear:
- Toggle between desktop and mobile views
- Check spacing, alignment, and readability
- Close preview to continue editing
Saving and exiting
Save
Click Save to save your current design. You can continue editing after saving.
Exit
Click Close (×) to exit the builder.
If you have unsaved changes:
- Continue editing — Return to the builder
- Leave without saving — Discard changes
- Save and leave — Save changes and exit
Yes. When creating a new campaign, you can select any previously saved email design.
JPG, PNG, and GIF. Keep images under 1MB for best performance.
Fields like [Assistant name] are placeholders. When the email is sent, they're replaced with each recipient's actual data.
600px is the industry standard. It ensures your email displays correctly across most email clients.
No. The builder uses a block-based system for consistency and deliverability. Use the available blocks to create your design.
Make sure you've saved your design. The preview shows the last saved version.
Related articles
- Email campaigns — Create and send campaigns
- Marketing overview — Full marketing features