Email builder

The email builder is a visual editor for creating custom email designs. Build professional emails using blocks — no coding required.

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Opening the builder

When composing an email, click Create Custom Email to open the email builder. You can also choose Use Previous Design to start from a design you've already saved.

The builder preserves any unsaved work — if you close and reopen it during the same session, your changes will still be there.

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Interface overview

Top navigation bar

Left side:

• Email builder title

Right side (left to right):

• Undo / Redo — Reverse or repeat actions
• Settings (gear icon) — Open email settings
• Preview — See how the email looks on desktop and mobile
• Save — Save your design
• Close (×) — Exit the builder

Canvas

The main work area where you build your email. Start with a blank canvas and add blocks.

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Email settings

Click the Settings gear icon to configure global email settings:

Setting	Description	Default
Outer Background Color	Background behind the email content	#f4f4f4
Content Background Color	Background of the email body	#ffffff
Default Text Color	Color for all text	#000000
Default Font Family	Font for all text	Arial
Content Width	Maximum width of email content	600px (max: 1200px)

Available fonts: Arial, Helvetica, Times New Roman, Georgia, Verdana, Courier New, Trebuchet MS, Tahoma

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Automation email templates

Automation flow emails (Welcome, Win-Back, Abandoned Cart, and others) use an enhanced visual layout that applies automatically — no configuration needed.

Branded header band

Each automation email opens with a header band that displays your organizer logo alongside a slim top accent in your brand's primary color. This keeps your emails visually consistent with your brand without any extra setup.

Improved typography

The email layout uses an improved typography hierarchy, including a larger lead paragraph for better readability. This applies to all automation flow emails.

Upcoming events showcase

Automation emails can include a section that showcases up to 3 of your upcoming events. Each event card displays:

• Banner image
• Event title
• Venue name
• Nearest upcoming date, formatted according to the recipient's locale
• A link to the event page

Events without a banner image are automatically filtered out, so the showcase always looks polished. You don't need to manage this manually — the section populates and filters itself.

Discount block with CTA button

When a discount is included in an automation email, recipients see:

• The discount code chip
• A percent badge showing the discount amount
• A prominent CTA button that links directly to checkout with the code pre-filled

This makes it easier for recipients to redeem their discount in one click.

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Block types

Click the Add Your First Block button on a blank canvas to add content. Each block type has specific options.

Text block

Add headings, paragraphs, or any formatted text.

Options:

• Content — Write or paste your text
• Insert personalization at cursor — Insert dynamic fields:
  • [Assistant name] — Recipient's first name
  • [Assistant last name] — Recipient's last name
• Background color — Optional colored background
• Corner Radius — Rounded corners
• Block Height — Block height

Image block

Add images (banners, logos, photos) to your email.

Options:

• Drag and drop an image here or click — Upload an image
• Alt text (image description) — Description for accessibility
• Image Dimensions — Set width and height (leave height empty for proportional)
• Link Settings — Make the image clickable by adding a link
• Alignment — Left, center, or right (default: center)

Recommended banner dimensions:

Use case	Upload width	Display width	Suggested ratio
Full-width hero banner	1200 px (retina-ready)	600 px	2:1 (e.g. 1200×600) or 3:1 (e.g. 1200×400)
Standard banner	600 px	600 px	2:1 (600×300) or 3:1 (600×200)
Logo / smaller image	400–600 px	200–400 px	Any

• Recommended max width: 600 px — this is the email's default content width and the industry standard. Uploading at 2× (1200 px) keeps the banner crisp on retina displays.
• Editor presets: Auto, 200, 300, 400, 500, 600 px (the width slider goes up to 600 px).
• Height: leave it on Auto to preserve the aspect ratio. Available presets are 100, 150, 200, 300, 400 px.
• File size: keep under 1 MB for best performance (technical limit: 5 MB).
• Formats: JPG, PNG, or GIF.
• Maximum dimensions: 9000×9000 px.

Tip: If you increased the email's Content Width in Settings (up to 1200 px), you can upload a banner up to that width. Always leave the height on Auto so the image scales proportionally on mobile without distortion.

Button block

Add call-to-action buttons.

Options:

• Button text — What the button says
• Button Link — Where it links to
• Button Colors — Background and text color
• Corner Radius — Rounded corners
• Button Size — Width and height
• Alignment — Left, center, or right (default: center)

Spacer block

Add vertical spacing between blocks.

Options:

• Height (px) — Adjust the spacer height

Divider block

Add horizontal lines to separate content.

Options:

• Thickness — Line thickness
• Width — Line width (percentage)
• Color — Line color
• Alignment — Left, center, or right

Social links block

Add social media icons with links.

Options:

• Add Social Link — Add as many as you need (icons auto-detect from URLs)
• Icon Size — Size of the icons
• Spacing — Space between icons
• Background color — Optional container background
• Alignment — Left, center, or right

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Working with blocks

Adding blocks

• Click Add Your First Block on a blank canvas
• Or hover over any existing block to see + buttons at the top and bottom
• Click + to add a block above or below

Editing blocks

• Click on any block to open its edit modal
• Make changes and close the modal

Block controls

When a block is selected, you'll see controls in the top-right corner:

Control	Description
Move up	Move block one position up
Move down	Move block one position down
Duplicate	Create a copy of the block
Delete	Remove the block

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Preview

Click Preview to open the Email Preview and see exactly how your email will appear:

• Toggle between desktop and mobile views
• Check spacing, alignment, and readability
• Close the preview to continue editing

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Sending and scheduling (event email composer)

When composing an email for an event, the recipient and scheduling sections use a card-based UI. Each option appears as a selectable card, making it easy to scan your choices.

Recipients

Select who receives the email:

• All attendees — Everyone who has a ticket to the event
• Specific ticket types — Choose one or more ticket types to target

Send options

The send options are presented in this order:

1. Send Now — Deliver the email immediately
2. Schedule Later — Choose a future date and time; the date and time controls appear nested beneath this card when it is selected
3. Save as Draft — Save without sending

Test send

Use the Test Send button to send a preview to yourself before delivering to your audience. The button is available within the email composer form.

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Event cards in automation emails

When an automation flow includes an upcoming events newsletter, event cards are rendered inside the email. If a discount is linked to the automation flow, each event card will render with visible discount styling — attendees will see the offer highlighted directly on the card within the email.

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AI email generation

Use Generate email with AI to create email copy automatically. The AI uses details from your flow configuration to produce relevant, ready-to-edit content.

How to get the best results:

• Provide a clear Message to communicate — describe the purpose or topic of the email
• Use the Custom message or tone (optional) field to guide the writing style (e.g. "Friendly and casual")
• After generation, review the copy and edit as needed before sending
• Use Regenerate to produce a new version if the result doesn't fit

AI guardrails — what the AI avoids:

The AI is designed to keep automated copy accurate and evergreen. Generated copy will not mention specific event names. This prevents incorrect or outdated information from appearing in emails that may be sent to many different recipients across different events over time. Focus your prompt on the message, tone, or reason for the email rather than naming a specific event.

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Saving and exiting the builder

Save

Click Save to save your current design. You can continue editing after saving.

Exit

Click Close (×) to exit the builder.

If you have unsaved changes:

• Continue editing — Return to the builder
• Discard changes — Discard changes
• Save and leave — Save changes and exit

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Related articles

1. Email campaigns — Create and send campaigns
2. Marketing overview — Full marketing features