Event discounts

The Discounts tab lets you create and manage promotional codes for this specific event date. Unlike global discount codes in Settings, these are scoped to one event date.

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Discounts table

Search discount codes by name. The table shows:

Column	Description
Name	Discount code (what buyers enter)
Tickets	Which tickets the discount applies to
Validity	Active date range
Discount	Percentage off (1-100%)
Status	Active or Inactive
Uses	Uses count / stock (or just count if unlimited)
Discounted amount	Total $ saved by buyers
Actions	Copy URL, Edit, Deactivate, Delete

Actions

• Copy URL code: Copies a link to your event with the discount pre-applied. Buyers don't need to manually enter the code.
• Edit: Open the discount in edit mode (all fields editable)
• Deactivate: Makes the code invalid but keeps the data visible
• Delete: Permanently removes the discount

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Creating a discount

Click "Create discount" in the top right. The form includes:

Ticket selection

Select which tickets this discount applies to. By default, all tickets are selected.

Create multiple codes

Check this option to upload a CSV file with multiple codes sharing the same configuration. Format: single column with one code per line.

Code name

The code buyers will enter (e.g., SUMMER20). Automatically formatted to uppercase letters and numbers, no spaces.

Discount amount

Percentage off (1-100%). 100% = free tickets.

Order limits

Field	Description	Default
Minimum order	Minimum tickets buyer must purchase	1
Maximum order	Maximum tickets the discount applies to	—

Presets

Preset buttons appear below the discount, minimum order, and maximum order fields. Tap one to instantly fill all fields for common NxM promotions:

Preset	Discount	Minimum order	Buy in multiples
2×1	50%	2	Yes
3×2	33%	3	Yes
4×3	25%	4	Yes

• Tapping an active preset deactivates it and resets the fields to their default values
• Fields can still be manually edited after applying a preset

Buy in multiples

Only appears when minimum order > 1. Forces purchases in multiples of the minimum.

Example configurations:

Promotion	Discount	Min order	Max order	Buy in multiples
20% off	20%	1	—	—
2×1	50%	2	10	✓
3×2	33%	3	12	✓
Group discount	25%	4	8	—

Uses

• Unlimited: No limit on how many times the code can be used
• Limited: Set a specific stock (1 use = 1 ticket)

Example: For 10 uses of a 2×1 promotion (20 tickets total), set the limit to 20.

Schedule

Field	Options
Start	Now, or scheduled date/time
End	When ticket sales end, or scheduled date/time

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How discounts work

For buyers

1. Buyer enters the code in checkout
2. If valid, discount is applied to eligible tickets
3. Only one discount code per purchase

Pre-applied discounts

Share the "Copy URL code" link so buyers don't need to manually enter the code — it's automatically applied when they visit.

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Best practices

When to use discounts

Goal	Strategy
Early bird	Time-limited discount, ends 2 weeks before event
Influencer promo	Unique codes per influencer for tracking
Flash sale	Short validity (24-48 hours), aggressive discount
Group sales	Min order = 4+, moderate discount
VIP access	Code reveals hidden ticket type

Don't overdo it

• Limit discount codes: Too many devalues your event
• Strategic timing: Launch discounts during slow sales periods
• Track performance: Deactivate underperforming codes
• Protect margins: Calculate your break-even before setting percentages

2×1 and 3×2 promotions

These are highly effective for events:

2×1 (50% discount):

• Min order: 2
• Max order: 10 (or your limit)
• Buy in multiples: On
• Result: Buyer must purchase 2, 4, 6, 8, or 10 tickets

3×2 (33% discount):

• Min order: 3
• Max order: 12
• Buy in multiples: On
• Result: Buyer must purchase 3, 6, 9, or 12 tickets

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FAQs