Event discounts
The Discounts tab lets you create and manage promotional codes for this specific event date. Unlike global discount codes in Settings, these are scoped to one event date.
Looking for no-code discounts? If you want quantity-based promotions (2×1, 3×2, etc.) that apply automatically — no code required — see Automatic ticket promotions. That feature is configured per rate inside the ticket edit form.
Running a blanket promotion across your entire catalog? Brand-level discount codes in Settings now support an "all events" option, so you can create a single code that covers every event without configuring discounts one by one. You can also exclude specific events from the promotion. See global discount codes for details.
Discounts table
Search discount codes by name. The table shows:
| Column | Description |
|---|---|
| Name | Discount code (what buyers enter) |
| Tickets | Which tickets the discount applies to |
| Validity | Active date range |
| Discount | Percentage off (1-100%) |
| Status | Active or Inactive |
| Uses | Uses count / stock (or just count if unlimited) |
| Discounted amount | Total $ saved by buyers |
| Actions | Copy URL, Edit, Deactivate, Delete |
Actions
- Copy URL code: Copies a link to your event with the discount pre-applied. Buyers don't need to manually enter the code.
- Edit: Open the discount in edit mode (all fields editable)
- Deactivate: Makes the code invalid but keeps the data visible
- Delete: Permanently removes the discount
Creating a discount
Click "Create discount" in the top right. The form includes:
Ticket selection
Select which tickets this discount applies to. By default, all tickets are selected.
Create multiple codes
Check this option to upload a CSV file with multiple codes sharing the same configuration. Format: single column with one code per line.
After uploading, you'll see a summary showing:
- Successfully uploaded N codes. — the number of new codes that were created.
- N duplicate codes skipped. — codes that already existed and were not re-created.
If every code in your file already existed, a neutral result message is shown. This is not an error — it simply means no new codes needed to be added.
Code name
The code buyers will enter (e.g., SUMMER20). Automatically formatted to uppercase letters and numbers, no spaces.
Discount amount
Whole-number percentage from 1% to 100%. 0% is not allowed — the form will not accept it. 100% = free tickets.
Order limits
| Field | Description | Default |
|---|---|---|
| Minimum order | Minimum tickets buyer must purchase | 1 |
| Maximum order | Maximum tickets the discount applies to | — |
Presets
Preset buttons appear below the discount, minimum order, and maximum order fields. Tap one to instantly fill all fields for common NxM promotions:
| Preset | Discount | Minimum order | Buy in multiples |
|---|---|---|---|
| 2×1 | 50% | 2 | Yes |
| 3×2 | 33% | 3 | Yes |
| 4×3 | 25% | 4 | Yes |
- Tapping an active preset deactivates it and resets the fields to their default values
- Fields can still be manually edited after applying a preset
Buy in multiples
Only appears when minimum order > 1. Forces purchases in multiples of the minimum.
Example configurations:
| Promotion | Discount | Min order | Max order | Buy in multiples |
|---|---|---|---|---|
| 20% off | 20% | 1 | — | — |
| 2×1 | 50% | 2 | 10 | ✓ |
| 3×2 | 33% | 3 | 12 | ✓ |
| Group discount | 25% | 4 | 8 | — |
Uses
- Unlimited: No limit on how many times the code can be used
- Limited: Set a specific stock (1 use = 1 ticket)
Example: For 10 uses of a 2×1 promotion (20 tickets total), set the limit to 20.
Schedule
| Field | Options |
|---|---|
| Start | Now, or scheduled date/time |
| End | When ticket sales end, or scheduled date/time |
How discounts work
For buyers
- Buyer enters the code in checkout
- If valid, discount is applied to eligible tickets
- Only one discount code per purchase
Invalid or inapplicable code? If a buyer enters a code that doesn't exist or can't be applied to their order, the code field retains the entered text so they can review or correct it without retyping.
Pre-applied discounts
Share the "Copy URL code" link so buyers don't need to manually enter the code — it's automatically applied when they visit.
Discounts in automation emails
When you attach a discount to an automation flow in Marketing → Flows, recipients see the discount code chip and percent badge alongside a CTA button that links directly to checkout with the code pre-filled. No extra configuration is needed — the button appears automatically whenever a discount is included in the email.
This makes it easier for recipients to redeem their discount in one click, without having to copy and paste the code manually.
Best practices
When to use discounts
| Goal | Strategy |
|---|---|
| Early bird | Time-limited discount, ends 2 weeks before event |
| Influencer promo | Unique codes per influencer for tracking |
| Flash sale | Short validity (24-48 hours), aggressive discount |
| Group sales | Min order = 4+, moderate discount |
| VIP access | Code reveals hidden ticket type |
Don't overdo it
- Limit discount codes: Too many devalues your event
- Strategic timing: Launch discounts during slow sales periods
- Track performance: Deactivate underperforming codes
- Protect margins: Calculate your break-even before setting percentages
2×1 and 3×2 promotions
These are highly effective for events:
2×1 (50% discount):
- Min order: 2
- Max order: 10 (or your limit)
- Buy in multiples: On
- Result: Buyer must purchase 2, 4, 6, 8, or 10 tickets
3×2 (33% discount):
- Min order: 3
- Max order: 12
- Buy in multiples: On
- Result: Buyer must purchase 3, 6, 9, or 12 tickets
FAQs
No. Only one discount code per purchase.
Yes. Changes only affect future uses. Past purchases keep their original discount.
Deactivate keeps the discount visible with its metrics. Delete permanently removes it.
Create a ticket with "Only visible with discount code" enabled, then create a discount assigned to that ticket. The code must be at least 1% off: there is no 0% unlock-only code. That 1% does apply to the price.
No. The minimum is 1%. The form will not let you save 0%.
Yes — and you can now cover your entire catalog at once. In Settings → Discount codes, create a brand-level code and select "all events" instead of picking individual dates. You can optionally exclude specific events from the promotion. See global discount codes for details.
No. Discount codes only work for online purchases. For box office sales with discounted prices, create a separate ticket rate with the discounted price and hide it from online sales (visible only at box office).
Not necessarily. If all the codes in your file already existed, a neutral result message is shown instead of an error. No duplicates are created, and the existing codes remain intact.