Membership analytics
The Analytics tab shows your subscription performance. Track revenue, growth, churn, and trends over time.
Accessing analytics
Go to Memberships → Analytics.
Filters
At the top, filter data by:
- Membership plan — View specific plans
- Variation — Filter by variation type
- Variation options — Filter by specific options
Click the refresh button to update data.
Key metrics
Four main cards show your performance:
Total revenue
Total income from all months combined, shown in your currency.
How to use it:
- Track overall business value
- Compare month-over-month growth
- Report to stakeholders
Monthly recurring revenue (MRR)
Current monthly revenue based on active members.
How to use it:
- Predict future income
- Track business health
- MRR × 12 = Annual Recurring Revenue (ARR)
Good signs:
- Steady or growing MRR
- MRR higher than previous months
Warning signs:
- Declining MRR
- MRR dropping despite new signups (high churn)
Memberships
Total membership count with breakdown:
- Card icon = automatic payments (Mercado Pago/Stripe)
- Arrow icon = manual uploads
Click the blue chevron for detailed breakdown:
| Status | Meaning |
|---|---|
| Active | Currently paying members |
| Expired | Payment failed, waiting for resolution |
| Paused | Temporarily suspended |
| Cancelled | Permanently ended |
| Pending | Initial payment processing |
How to use it:
- Compare active vs. churned members
- Track manual vs. automatic ratio
- Identify status distribution problems
This month
Shows two key numbers:
- New inscriptions this month
- Cancellations this month
How to use it:
- Net growth = New inscriptions - Cancellations
- Positive = growing, Negative = shrinking
- Track month-over-month trends
Revenue chart
A line graph showing earnings over time.
- X-axis: 1st of each month
- Y-axis: Changeable metric (see below)
Y-axis options
Toggle between:
- Net earnings — Revenue after processor fees
- Gross earnings — Revenue before fees
- Memberships sold — New subscriptions
- Cancelled memberships — Churn
Interpreting your analytics
Healthy growth indicators
| Metric | Good sign |
|---|---|
| MRR | Growing month-over-month |
| Active members | More than cancelled |
| New inscriptions | Higher than cancellations |
| Revenue chart | Upward trend |
Warning signs
| Metric | Problem | Action |
|---|---|---|
| MRR declining | Losing more members than gaining | Improve retention, check payment failures |
| High cancellations | Members leaving | Survey why, improve value |
| Many expired | Payment issues | Contact members, check payment methods |
| Many pending | Signups not converting | Check initial payment process |
Calculating key rates
Churn rate:
Monthly churn = Cancellations ÷ Active members at month start × 100
- Below 5% = Good
- 5-10% = Average
- Above 10% = Needs attention
Growth rate:
Monthly growth = (New inscriptions - Cancellations) ÷ Active members × 100
- Positive = Growing
- Zero = Stable
- Negative = Shrinking
Best practices
Review weekly
- Check MRR and active member count
- Identify any sudden changes
- Investigate payment failures
Review monthly
- Compare to previous months
- Calculate churn and growth rates
- Plan improvements based on trends
Focus on retention
Keeping existing members is cheaper than acquiring new ones:
- Follow up on paused/expired members
- Fix payment issues quickly
- Deliver consistent value
Gross is the full payment amount. Net is what you receive after Mercado Pago/Stripe fees and taxes are deducted.
Total revenue is all-time cumulative. MRR is only from currently active members' monthly payments.
The member signed up but their initial payment is still processing. With Mercado Pago, this can take 1-2 hours.
Survey members about their needs, improve benefits, ensure payment methods work, and communicate value regularly.
Focus on net earnings for actual business planning. That's what you actually receive.
Related articles
- Membership payments — Track individual payments
- Managing members — Handle member issues