Upsells analytics
Performance metrics for each upsell offer are shown directly on the offer cards in the Offers tab of every event. No separate analytics page is required.
Where to find metrics
Open any event → Offers tab. Each offer card shows three key metrics:
| Metric | Description |
|---|---|
| Conversion rate (%) | Percentage of offer views that resulted in a completed purchase |
| Views | Total number of times this offer was shown to buyers |
| Revenue ($) | Total revenue generated from purchases through this offer |
Metrics are per-offer and per-direction. For outgoing offers (where this event is the source), the metrics reflect purchases of the target events. For incoming offers (where this event is the target), the metrics reflect purchases of this event's tickets.
How conversions are attributed
A conversion is counted when:
- A buyer sees the upsell offer (view)
- Clicks on a target event (click)
- Completes a purchase (purchase) — this is what generates revenue and counts as a conversion
Cooldown settings (configured in Settings) prevent the same buyer from seeing the same offer multiple times within the configured window, keeping your conversion rate meaningful.
Optimization tips
High abandonment (low conversion)
- Increase the discount — Try a higher percentage
- Review target events — Swap underperforming events for more popular or relevant ones
- Adjust the offer window — A shorter timer can create more urgency
Low views
- Check global settings — Make sure upsell offers are enabled
- Verify the source event is selling — Offers are shown only when purchases complete
Strong performance indicators
- Conversion rate above 10% → excellent
- Quick purchases (under 5 minutes after offer shown) → compelling offer
- Steady revenue growth → your cross-sell strategy is working
The Upsell impact widget on the dashboard home shows aggregate funnel metrics (views → clicks → purchases) across all active offers for your brand.
Views and clicks are recorded immediately when buyers interact with the offer. Revenue appears once a purchase is completed.