Event communications
The Communications tab lets you send manual emails to attendees and configure automated event communications (purchase confirmation, reminders, etc.).
Manual emails
Creating an email
Click "Create email" in the top right to compose a new email.
| Field | Description |
|---|---|
| Subject | Email subject line |
| Design | Create new or select existing template (see Email builder) |
| Recipients | Every assistant, or only selected ticket types |
| When to send | Save as draft, Send now, or Schedule for later |
Test before sending
Before finalizing, you can send a test email:
- Look for "Send a test email" at the bottom of the form
- Enter your email address
- Click send
- Check your inbox to see exactly how it looks
Note: Personalization placeholders (like assistant name) won't be filled in test emails, but they will work in real sends.
Email table
Search emails by subject. The table shows:
| Column | Description |
|---|---|
| Subject | Email subject |
| Tickets | Target tickets (— if all) |
| Scheduled for | Scheduled date (— if not scheduled) |
| Sent at | Actual send date (— if not sent) |
| Recipients | Number of recipients |
| Status | Draft, Scheduled, or Sent |
| Actions | Varies by status |
Actions by status
| Status | Available actions |
|---|---|
| Draft | Edit, Delete, Duplicate |
| Scheduled | Edit, Delete, Duplicate |
| Sent | View, Duplicate |
Duplicate creates a copy as a new draft, pre-filled with the duplicated email's content.
Email settings (Automated emails)
Click "Settings" next to the create button to configure automated communications.
Note: These settings affect the entire event, not just the selected date.
1. Purchase email
Sent immediately after checkout completion.
Configuration:
- Select a template from dropdown, or create new
- Click Preview to see how it looks
Template fields:
- Template name
- Subject (personalizations: name, last name, event name, ticket name)
- Email body (use Email builder)
- Include PDF tickets (checkbox, default: on)
- Include calendar invitation (checkbox, default: on)
- Custom calendar description (optional)
- Google Meet link (optional, added to calendar invite)
Per-ticket templates: If "Ask buyer info per ticket" or "Block multi-type ticket purchases" is enabled:
- Toggle "Use the same configuration for all tickets" off
- Configure different templates per ticket type
2. Abandoned purchase email
Sent to users who selected tickets but didn't complete payment.
Configuration:
- Toggle on/off (default: on)
- Create/select template (subject + body only, no PDF)
Tip: This email recovers lost sales. The tab shows how many carts were recovered.
3. Event reminder
Sent 1 day before the event starts.
Configuration:
- Toggle on/off (default: on)
- Create/select template
Reminder emails always include purchase tickets so attendees can find them easily.
4. Feedback request
Sent 1 day after the event to collect reviews.
Requirements:
- Customer feedback must be enabled
- Template MUST include the "review link" personalization — without it, users can't leave reviews
Configuration:
- Create/select template with review link button
5. Cancelled event date
Sent when you cancel a date and choose to notify attendees.
Configuration:
- Create/select template
- Can also be configured when cancelling (Edit → Cancel date)
Creating email templates
All templates use the Email builder. Purchase templates have extra personalizations:
| Personalization | Description |
|---|---|
| Assistant name | Ticket holder's first name |
| Last name | Ticket holder's last name |
| Event name | Name of the event |
| Ticket name | Type of ticket purchased |
For feedback templates, add:
| Personalization | Description |
|---|---|
| Review link | Button/link to leave a review |
Preview and test
Each template has a Preview button to see exactly how the email will look.
Note: Personalizations show as placeholders in preview but are filled in when sent.
FAQs
Yes. Enable "Ask buyer info per ticket" or "Block multi-type purchases" in checkout settings, then configure per-ticket templates.
Manual emails go to all assistants for the selected date, or only those with specific ticket types if you filter.
No. Once sent, you can only view or duplicate it.
For purchase emails, go to Events → [your event] → Communications → Settings → Purchase email and click Preview.
If you want to validate the full real buyer flow, you can also:
- Send a courtesy ticket to your own email
- Make a test purchase
Feedback emails only send if customer feedback is enabled in Customer Service settings, and if your template includes the review link personalization.
They are different things:
- Event reminder: automatic email sent 1 day before the event, configured in Communications → Settings → Event reminder.
- Attendance confirmation (RSVP): checkout questions answered during purchase; configured in Edit event, not in Communications.
- Review request (feedback): automatic email sent 1 day after the event, configured in Communications → Settings → Feedback request.
If you want to stop the pre-event email, disable Event reminder. If you want to stop post-event reviews, disable Feedback request.