Marketing
The Marketing tab lets you manage all your tracking codes in one place. Connect Facebook Pixel, Google Analytics, or Google Tag Manager to track conversions and measure ad performance.
Accessing marketing
Go to Settings → Marketing.
Supported integrations
| Integration | Use case |
|---|---|
| Facebook Pixel | Track conversions from Facebook/Instagram ads |
| Google Analytics | Measure traffic and user behavior |
| Google Tag Manager | Centralized tag management |
Creating a tracking code
- Click Create tracking code
- Fill in the form:
- Type: Facebook Pixel, Google Analytics, or Google Tag Manager
- Code: Your pixel ID, GA measurement ID, or GTM container ID
- Reference name: A name for easy identification (e.g., "Main FB Pixel")
- Click Create
The code is saved to your brand and can now be assigned to events.
Tracking codes table
All your tracking codes appear in a table with:
| Column | Information |
|---|---|
| Type | Facebook Pixel, GA, or GTM |
| Code | The tracking ID |
| Reference name | Your custom name |
| Events | Which events use this code |
| Actions | Delete |
Assigning tracking codes to events
Tracking codes must be connected to each event individually. They don't apply site-wide automatically.
To assign a tracking code:
- Go to Events menu
- Select the event
- Click Edit
- Navigate to Tracking IDs section
- Select your tracking codes from the dropdowns (one per integration type)
- Save the event
You can also create a new tracking code directly from this screen if needed.
Why use tracking codes
Facebook Pixel
- Track ticket purchases from Facebook/Instagram ads
- Build custom audiences of buyers
- Optimize ad campaigns for conversions
- Measure return on ad spend (ROAS)
Best for: Events with paid social media advertising
Google Analytics
- Understand visitor behavior on event pages
- Track traffic sources
- Analyze conversion funnels
- Compare event performance
Best for: Understanding audience and optimizing event pages
Google Tag Manager
- Manage multiple tracking tags in one place
- Deploy new tracking without code changes
- Advanced event tracking and triggers
Best for: Organizations with complex tracking needs
Best practices
One code per integration type
Most organizers have one Facebook Pixel, one GA property, and one GTM container. Create them once, reuse across events.
Only track events with paid ads
If you're not running paid ads for an event, you probably don't need tracking codes on it. Focus on events where you're spending money on marketing.
Test your tracking
After assigning codes, use Facebook Pixel Helper or Google Tag Assistant browser extensions to verify they're firing correctly.
Tracking codes are connected per event, not to your entire website. Go to Events → Select event → Edit → Tracking IDs to assign your codes.
Yes. Create the code once in Settings → Marketing, then assign it to as many events as you want.
Make sure: 1) The code is assigned to the specific event, 2) The code value is correct, 3) Use a browser extension to debug. Tracking only fires on event pages with assigned codes.
No. Fanz tracking integrations work per-event. This gives you more control over which events trigger your tracking pixels.
Minimally. Tracking scripts load asynchronously and shouldn't noticeably impact page load times.