FANZ
FANZ

Documentation

1Partner Program
ENES

The all-in-one platform for event organizers

With Fanz you can build your website, sell tickets, validate access, automate marketing and support, manage your team, analyze reports, and get paid directly to your account. One tool for your entire operation. Your brand at every step. No middlemen.

The complete platform for events

Fanz is a comprehensive white-label event management system that lets you sell tickets and build your brand down to every detail. Unlike traditional platforms, with Fanz you sell from your own domain, emails come from your mailboxes, tickets are 100% customizable, and customers are 100% yours.

Fanz helps hundreds of theaters, cultural centers, production companies, bars, stadiums, and organizers sell many more tickets with less effort.

Money goes directly to your Mercado Pago, Stripe, or DLocal account. You decide how much to charge for service fees, and all revenue arrives in real time.

Pricing and commissions

Fanz charges a commission on each online sale processed through the platform (Mercado Pago, Stripe, etc.). The percentage depends on your plan and is calculated on the total order amount. This commission is separate from the service charge you configure.

  • Online sales: Fanz charges a commission. Sale proceeds go directly to your payment processor account.
  • Box office / ticket office: no Fanz commission.
  • Courtesies and manual reservations: no Fanz commission.

The service charge is an extra amount you set on top of the ticket price. It's your additional revenue. Fanz and the payment processor charge their commissions on the total transaction amount (price + service charge).

At the end of each month, Fanz generates an invoice for the total commissions for that period. You can view and download your invoices in Settings → Fanz Invoices.

When do I receive money from sales?

Money goes directly to your payment processor account — it doesn't pass through Fanz. Deposit timing depends on your processor:

  • Mercado Pago: according to your configured release plan (can be 2, 10, or 20 days). Check the calendar in your Mercado Pago account: Your money → Money to advance → View calendar.
  • Stripe: generally 2 to 7 business days, depending on your country and configuration.

For more details, refer to each payment processor's documentation.

The Fanz experience

Build your brand at every touchpoint

Your website with your domain, your banners, your logo. Emails come from your mailbox. Tickets feature your design and your sponsors'. Every interaction reinforces your identity. Plus, your own site positions you in search engines like Google and ChatGPT.

Sell more without working more

AI-powered automatic remarketing analyzes your buyers' behavior and recovers lost sales, increasing recurrence by 8% on average. The referral system turns your buyers into event promoters, adding 12% in additional sales on average. Upsells and cross-sells during checkout increase each customer's value.

Automate support and close more sales

The 24/7 chatbot already knows all your events, showtimes, and FAQs from the moment you activate it—no setup required. Over time, you can train it while monitoring every conversation. It handles questions, resends tickets, and is optimized for sales: it closes 20% of undecided customers on average.

Email campaigns that work

Create custom emails with our visual editor: confirmations, reminders, promotions, and post-event follow-ups. Everything personalized with each buyer's data.

Why choose Fanz?

  • Stop losing sales. Sell 24/7 from your site with proven e-commerce tools: social proof, urgency, remarketing, sales chatbot. Everything designed to convert visitors into buyers.
  • Everything in one place. Website, sales, box office, validation, emails, support, reports, refunds, and team. One tool that replaces all the apps you use today.
  • Get started in minutes. In less than 10 minutes you'll have your website up and selling. No technical complications, no waiting.

Dedicated support

You have two different chats in Fanz:

  • Fanzly (internal dashboard chat): this is the support assistant for organizers inside the dashboard, available 24/7.
  • Website chatbot: this is the automated bot for visitors/buyers on your public site, configured in Website → Chatbot.

For human support, you can email soporte@fanz.com.ar. Additionally, every customer has access to a WhatsApp group with the Fanz team to solve problems in minutes.

Fanz by the numbers

  • Hundreds of organizers working with Fanz
  • Tens of thousands of tickets processed daily
  • 99.95% availability over the last 12 months, with no critical incidents reported
  • +50% revenue increase on average in the first 6 months of using Fanz
  • +8% in sales with automatic remarketing (average of 127 active customers over the last 90 days, events with 100 to 5,000 tickets)
  • 20% of inquiries converted to sales by the chatbot (average of 84 customers with active chatbot, last 6 months)
  • +12% additional sales with referrals (average of 53 customers with active program, events with 200+ tickets)