Smarter browse abandonment triggers and Welcome popup objective
Two updates to Marketing give you more reach from automated flows and sharper control over how your welcome popup is shaped from the start.
Browse abandonment now triggers on event page views
Previously, a fan had to interact with ticket options or dates before being enrolled in a browse abandonment email flow. Now, simply viewing an event page is enough to trigger enrollment. This broadens the top of your recovery funnel, reaching more fans who showed interest but left before taking any action.
Set a Welcome popup objective during auto-marketing setup
When configuring a Welcome auto-marketing flow in Marketing, you'll now see a Welcome popup objective section as part of the setup process. Use it to define the goal of your popup — such as growing your subscriber list or driving ticket sales — so the AI can generate copy aligned with that purpose at activation time. The popup remains fully editable after activation, so you can refine the messaging whenever you need.