Advanced Email Link Tracking & Recipient Activity Timeline

Comprehensive tracking for every link click and email open, plus a detailed recipient activity timeline showing the complete journey from email sent to purchase completed.

🔗 Detailed Link Click Tracking

Know exactly which links your recipients click — not just that they clicked, but which specific URL drove each action.

What's tracked

Every click is now logged with:

• Exact URL clicked — The full destination URL
• Timestamp — Precise date and time of the click
• Recipient — Who clicked it
• Campaign — Which email campaign it came from

How it works

The system continues to track the first click for aggregate metrics (Click rate card), while also logging every subsequent click with full details. This gives you both high-level metrics and granular insights.

Top Links leaderboard

Click the Click rate metric card to see which links perform best:

Note: Only available when filtering by a new campaign.

• Visual ranking — Links displayed as a leaderboard with rank badges (#1, #2, #3...)
• Total clicks — How many times each link was clicked
• Unique clicks — How many different recipients clicked each link
• Progress bars — Visual representation of relative click volume

The leaderboard helps you identify:

• Which CTAs resonate most with your audience
• What content drives the most engagement
• Which offers or events generate the most interest

Tip: If multiple links go to similar pages, the one with more clicks likely has better copy or button placement.

📧 Every Email Open is Tracked

Previously, only the first open was logged. Now every open is tracked, while still maintaining accurate metrics.

How it works

• Aggregate metrics (Open rate card) continue using the first open only
• Detailed history logs every open with timestamp
• Duplicate prevention — Opens within 60 seconds aren't logged twice (prevents tracking pixel reloads)

Why this matters

Multiple opens indicate high engagement:

• Recipient revisited the email to check details
• Shared the email with others who opened it
• Strong interest in the content

📊 Recipient Activity Timeline

Click any recipient row in the analytics table to see their complete journey in a chronological timeline.

Timeline events

The timeline shows every action in order (newest first):

Event	What it shows
📧 Email sent	When the email was delivered
👁️ Email opened	Every time they opened the email (with timestamp)
🔗 Link clicked	Each link they clicked with the full URL
✅ Purchase completed	What they bought, when, and how much revenue

Purchase details

When a recipient makes a purchase, the timeline shows:

• Event name — Which event they bought tickets for
• Event date — When the event happens
• Ticket quantity — How many tickets purchased
• Net earnings — Revenue generated (after platform fees)
• Timestamp — When the purchase was completed

This gives you the full context of how email campaigns drive revenue.

Recipient details

At the top of the timeline drawer:

• Name and email address
• Campaign they received
• Current subscription status (subscribed or opted out)
• Purchase status (✓ if they bought)

🎯 Use cases

Optimize your CTAs

Use the Top Links leaderboard to:

• Identify which call-to-action performs best
• Test different link placements (above fold vs. below)
• Compare early-bird vs. regular pricing link performance
• See if discount codes drive more clicks

Understand recipient behavior

The activity timeline reveals:

• High-intent recipients — Multiple opens and clicks but no purchase (need a push)
• Quick converters — Opened once and purchased immediately (highly engaged)
• Browsers — Many clicks but no purchase (price objection or exploring options)
• Engaged non-buyers — Multiple interactions but no conversion (retarget with different offer)

Segment for follow-ups

Create segments based on detailed activity:

• Clicked specific links → Target with related content
• Multiple opens, no clicks → Improve CTA visibility
• Clicked but didn't buy → Remarketing with urgency or discount
• Purchased specific events → Cross-sell similar events

🚀 Performance improvements

Query optimization

Top links queries are optimized to avoid N+1 patterns:

• One query fetches all clicks
• One query fetches unique click counts
• In-memory aggregation for performance

Duplicate prevention

Smart duplicate prevention ensures clean data:

• Opens — 60-second cooldown (prevents pixel reloads)
• Clicks — 5-second cooldown per URL (prevents double-clicks)

This keeps your analytics accurate without losing real activity.

💡 Summary

• Link tracking — Every click is logged with exact URL, timestamp, and recipient
• Top links leaderboard — Visual ranking of best-performing links (click the Click rate card when viewing a specific campaign)
• All opens tracked — See every email open while maintaining accurate aggregate metrics
• Recipient timeline — Complete journey from email sent to purchase completed
• Purchase details — See what was bought, when, and how much revenue generated
• Smart deduplication — 60s for opens, 5s for clicks per URL
• Optimized queries — Fast performance even with large campaigns